{"id":85011,"date":"2026-03-27T10:00:40","date_gmt":"2026-03-27T14:00:40","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=85011"},"modified":"2026-03-27T16:45:56","modified_gmt":"2026-03-27T20:45:56","slug":"samsung-powers-bts-world-tour-arirang-with-galaxy","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-partners-bts-world-tour-arirang-share-emotion-fans-worldwide\/","title":{"rendered":"Samsung Powers \u2018BTS WORLD TOUR \u2018ARIRANG\u2019\u2019 With Galaxy"},"content":{"rendered":"

Samsung Electronics America<\/a> today announced a global partnership with \u2018BTS WORLD TOUR \u2018ARIRANG,\u2019\u2019 unveiling a new concert experience powered by Galaxy mobile technology<\/a> that brings artists and the audience closer together.<\/p>\n

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and experience human connection through music. This resulted in a global impact that fosters authentic shared experiences \u2014 values that resonate deeply with Samsung\u2019s Galaxy<\/a> brand philosophy. By harnessing the power of music and technology, Samsung<\/a> and \u2018BTS WORLD TOUR \u2018ARIRANG\u2019\u2019 are empowering people to capture special moments and share them with the world.<\/p>\n

\u201cSamsung believes that technology enriches everyday experiences,\u201d said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. <\/strong>\u201cThrough this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.\u201d<\/p>\n

\n\t\t\n\t\t\"Galaxy\n\t\t<\/a>\n\t<\/div>\n

Building on Galaxy\u2019s vision of meaningful, connected experiences, Samsung<\/a> is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra<\/a> camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.<\/p>\n

\u201cFans are at the heart of everything we do, shaping our music and journey together with us,\u201d said Lee Jae-sang, CEO of HYBE. \u201cThrough this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.\u201d<\/p>\n

\u2018<\/strong>BTS WORLD TOUR \u2018ARIRANG\u2019\u2019 will begin in Goyang, South Korea and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.<\/p>\n

Fans can explore the Galaxy S26 series<\/a> through interactive activities, including a stamp rally at Samsung\u2019s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio.1<\/sup><\/a> Participants who complete the activities are eligible to receive prizes, including limited-edition \u2018BTS THE CITY ARIRANG SEOUL\u2019 merchandise.<\/p>\n

Following Seoul, \u2018BTS THE CITY\u2019 will expand to other tour stops. Samsung<\/a> will take part in the entire \u2018BTS The City\u2019 journey, driving innovation that encourages fans to express themselves, capture meaningful moments, and expand everyday experiences with Galaxy.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung Galaxy S26 Series and Galaxy Buds4 Series Now Available Worldwide<\/h4>\n\t\t\t\t\t\t\t\t

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1<\/a> Requires an internet connection \/ Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.<\/h6>\n","protected":false},"excerpt":{"rendered":"

With Galaxy S26 Ultra capturing the concert experience, Samsung invites the world to attend BTS\u2019s upcoming world tour to be fully immersed in the show<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[26135,25940,30546,40],"blue-badge":[],"class_list":["post-85011","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-bts","tag-galaxy","tag-galaxy-s26-series","tag-mobile"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/27164549\/Samsung-Mobile-Galaxy-S26-Ultra-BTS-BTS-WORLD-TOUR-%E2%80%98ARIRANG_Thumb932F-600x524.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/27164549\/Samsung-Mobile-Galaxy-S26-Ultra-BTS-BTS-WORLD-TOUR-%E2%80%98ARIRANG_Thumb932F-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/85011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=85011"}],"version-history":[{"count":6,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/85011\/revisions"}],"predecessor-version":[{"id":85053,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/85011\/revisions\/85053"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=85011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=85011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=85011"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=85011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}