{"id":87639,"date":"2026-09-16T18:01:42","date_gmt":"2026-09-16T22:01:42","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=87639"},"modified":"2026-09-17T10:14:37","modified_gmt":"2026-09-17T14:14:37","slug":"samsung-study-8-in-10-gen-alphas-want-their-smart-home-to-actually-act-smart","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-study-8-in-10-gen-alphas-want-smart-home-actually-act-smart\/","title":{"rendered":"Samsung Study: 8 in 10 Gen Alphas Want Their Smart Home to Actually Act Smart"},"content":{"rendered":"

Connected homes have promised simplicity for years, yet many consumers still manage a patchwork of devices, apps, and settings that don\u2019t always work together. New findings from Samsung Electronics America<\/strong><\/a>\u2019s \u201cHow Gen Alpha Is Reshaping Smart Living\u201d study<\/strong>, fielded online via Zappi, reveal that Gen Alpha has reached a different conclusion: today\u2019s smart home isn\u2019t smart enough.<\/p>\n

According to a survey of U.S. parents and guardians of Gen Alpha children, the picture that emerges isn\u2019t a wish list for more gadgets. It\u2019s a generation that has grown up with connected technology as a given and expects the devices around them to behave accordingly. The findings offer a blueprint for what comes next: technology that works together seamlessly, knows when to step back, and helps families feel safer.<\/p>\n

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For Gen Alpha, growing up alongside connected technology means they never had to learn how to use it \u2013 they simply expect it to work. Individual smart devices aren’t enough: this generation expects an ecosystem where devices work together, understand context, stay in the background until they’re needed, and prove their value through usefulness, relevance, and ease. That same thinking shapes Samsung’s AI Living vision<\/strong><\/a> across home, entertainment, and care \u2013 for you, your family, and even your pets. As the first generation growing up alongside AI, Gen Alpha is raising the bar for the entire industry, Samsung included, to build experiences that are genuinely helpful, intuitive, and worthy of their trust.<\/p>\n

Why Does Gen Alpha Expect Every Device to Work Together?<\/strong><\/h2>\n

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For a generation that has never known a home without connected technology, working together isn’t a bonus feature \u2014 it’s the baseline they expect from every device in the house.<\/p>\n