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Samsung Debuts New Hotel TV Lineup at HITEC 2025 to Elevate the Connected Guest Journey
The new lineup offers advanced connectivity through Google Cast, Apple AirPlay and over-the-top (OTT) apps to deliver a premium guest experience
6/16/2025
Samsung Electronics will showcase its upcoming 2025 Hospitality (HTV) lineup at the 2025 Hospitality Industry Technology Exposition and Conference (HITEC®), the world’s largest, longest-running hospitality technology event, in Indianapolis. At booth #4215, attendees can discover Samsung’s new generation of HTVs designed to empower hotel owners with dynamic management tools while providing guests with effortless streaming and seamless connectivity options.
“Today’s travelers are no longer just looking for a room, they’re seeking personalized experiences that feel thoughtfully designed and engaging,” said Sara Grofcsik, Head of Sales, Samsung Electronics America. “Samsung is helping hotels meet these expectations by providing a connected ecosystem of in-room displays, entertainment options and intuitive content management tools that make it easy to create memorable guest journeys from check-in to check-out.”
Premium picture, design and guest entertainment
Samsung’s latest in-room HTVs deliver premium picture quality, modern design and intuitive features that elevate hotel stays. The 2025 lineup includes:
- HU8000F: Powered by Samsung’s Crystal Processor 4K, HDR10+, and Dynamic Crystal Color, the HU8000F HTV immerses guests in one billion shades of color with lifelike clarity and detail. Its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space. The HU8000F also features adaptive sound technology, which provides real-time audio scene analysis and quality optimizations for any programming. (Available in 43-, 50-, 55-, 65-, 75- and 85-inch sizes)
- HU6000F: With Samsung’s Crystal Processor 4K, the ultra-high-definition HU6000F HTV automatically adjusts image brightness and contrast to optimal levels in every frame, allowing guests to enjoy their favorite content as it was meant to be viewed. The slim, bezel-less HTV adds comfort and sophistication to hotel rooms. (Available in 43-, 50-, 55-, 65-, and 75-inch sizes)
- HU701F: Designed for flexibility, the HU701F HTV delivers the same ultra-high-definition picture quality as the HU8000F and HU6000 models, paired with an innovative, ergonomic form factor. The slim, bezel-less HTV sits on an adjustable swivel stand that rotates 360 degrees for easy viewing from any angle. This rotating center stand makes the HU701F ideal for multi-room suites, allowing guests to enjoy a single HTV as they move throughout the suite. (Available in 43-, 50-, 55-, 65-, and 75-inch sizes)
Attendees can also discover how Samsung’s award-winning The Frame (model name HL03F) transforms hotel interiors with stunning 4K QLED picture quality. Blending technology and art, The Frame features an innovative Art Mode that allows hotel managers to customize guest rooms by displaying curated collections of modern or classic artwork—or even tailored visuals such as hotel-branded imagery—when the TV is not in use. The Anti-Reflection Matte Display minimizes light interference for a gallery-like effect, while the Slim-Fit Wall Mount allows the TV to sit flush against the wall, serving as a true art piece.
Hotel-ready features and integrated hospitality solutions
Together with The Frame, Samsung’s new HU8000F and HU701F models expand guest entertainment options by adding Disney+ and Prime Video to the existing portfolio of OTT apps like Netflix and Samsung TV Plus. Guests can easily access these apps through the intuitive on-screen Smart Hub and enjoy a wide variety of streaming content during their stay.
Samsung’s hospitality solutions also help hotels unlock new operational efficiencies and revenue streams. Samsung LYNK Cloud provides centralized remote management and actionable business insights, streamlining global hospitality operations while driving incremental revenue through targeted promotions. With the Visual eXperience Transformation (VXT) platform, operators can create, manage, and distribute content across all displays in a connected ecosystem. IoT connectivity through SmartThings Pro and the Multi-Code Remote further enable staff to personalize in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction.
Samsung will offer booth demonstrations showcasing how SmartThings Pro enables guests to control their hotel room temperature, lighting, shades and more using one central device.
For hotels currently using the HBU8000, a software update will soon be available to enable Google Cast without interrupting service.1 Major properties participated in a successful pilot of this upgrade, and have recently selected Samsung LYNK Cloud as their preferred solution. These locations underwent simultaneous software updates of devices, demonstrating the scalability and reliability of the solution.
Included in the streaming options is Apple AirPlay. Through casting solutions like AirPlay, Google Cast and OTT integration, Samsung HTVs deliver seamless viewing options and an optimized solution that enhances the overall guest experience.
Samsung HTVs are also built with practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN out ports. Powered by the intuitive and secure Tizen platform, the latest lineup offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports.
Samsung’s systems integrators create connected guest experience
Within Samsung’s booth at HITEC, attendees will find hospitality solutions from leading system integrators including GuestTek, Moviebeam, Enseco, WorldVue and Sonifi. These partners will demonstrate how Samsung hospitality displays seamlessly connect with their dynamic platforms to create more personalized guest experiences and drive operational efficiency across the industry.
Additional system integrators in Samsung’s booth include MCOMS, Uniguest and Allbridge.
Samsung offers special savings this summer
To kick off the summer travel season, Samsung is running special promotions in June and July on select displays. Hotel brands of all sizes can outfit their properties with displays, in key locations such as lobbies, restaurants, spas and guest rooms.
Throughout the month of June, Samsung is offering up to $1,000 off its 105-inch 5K UHD Smart Signage and up to $500 off the Color E-Paper display. Additionally, Samsung is offering up to $400 off its LCD Video Walls, which create a virtually seamless large-format viewing experience to elevate any business setting, and up to $280 off the Samsung Kiosk, which meets the demands of any high-traffic self-service environment. Hotel owners can enjoy up to $200 off Samsung Pro TVs — which range from 43- to 85-inches — to match the screen size requirements of any location.
From now until the end of July, customers can also take advantage of the buy one WAF Interactive Display, get one Samsung Pro TV free promotion.
Samsung’s new lineup of HTVs will be available for early order starting at HITEC 2025. For more information about Samsung’s hospitality solutions, please visit www.samsung.com.
