Samsung’s Top Technicians Compete, Connect and Innovate at the 2025 National Skills & Repair Competition

Samsung Care hosted its annual National Skills & Repair Competitions, celebrating the top Mobile Experience (MX) and Consumer Electronics (CE) technicians from across the U.S. and Canada. The events highlight Samsung’s ongoing commitment to delivering a customer-first care experience, while investing in the development and advancement of its technical workforce.

As studies show that interest in skilled trades continues to rise, especially among Gen Z—with 42% of currently working in or pursuing a blue-collar or skilled trade job¹— events like this play a crucial role in cultivating a new generation of highly trained, tech-savvy professionals.

“At Samsung, we believe that exceptional customer care begins with empowering our technicians. By investing in the development of their technical and customer service skills, we ensure that Samsung Care continues to deliver unparalleled service and convenience to our customers,” said Mario de Castro, Head of Mobile eXperience Customer Care at Samsung Electronics America. “As we celebrate the dedication and expertise of our top technicians, we are also paving the way for the next generation of skilled professionals who will shape the future of customer care.”

Samsung’s National Skills & Repair Competition is designed to strengthen the foundation of Samsung Care by advancing technician skills in both technical repair and customer service. Through hands-on challenges that test speed, accuracy and soft skills, technicians sharpen the capabilities that directly impact the customer experience. This investment ensures faster, more reliable service across all channels, from walk-in and mail-in to in-home and “We Come to You,” reinforcing Samsung’s commitment to quality, convenience and care at every touchpoint.

“We commend the Samsung Care team for their ongoing focus on exceptional customer service across their entire network of technicians serving all their product categories,” said Michelle James, CTIA Vice President of Strategic Industry Programs. “We are proud the WISE Certification team was invited to participate in this annual Technician Repair Competition held at Samsung Electronics America’s North American headquarters, and we applaud all of the technicians who earned their spot in this nationwide.”

CE Technicians Show Off Precision and Professionalism

At the seventh annual Samsung CE Care Skills Competition, 10 finalists from across the U.S. gathered to compete for the prestigious Top Tech title. The finals, held at Samsung’s Technical Training Center in New Jersey, featured the best of the best technicians from their respective areas.

The competition challenged participants to simulate real-world customer service scenarios, including diagnose an issue as if they were working in a customer’s home, replace part, with an emphasis on speed and accuracy and engage in a customer-based scenario to demonstrate effective communication and problem-solving skills.

“I want to thank Samsung for the opportunity to compete on a national scale and be able to bring home an accolade as prestigious as this. This is the ultimate culmination of a journey living for the singular purpose of service excellence,” said Alex Nahum, skills competition winner from Samsung Electronics America.

“The competition was a good experience to confirm I’m on the right track and that I am providing the best service possible and the customer is being taken care of,” said David Seiko, skills competition winner from Samsung Electronics Canada. “I thank Samsung for offering this opportunity to see their headquarters, to see their team and see how it all works.”

MX Repair Techs Push Speed, Skill and Service to New Levels

At the 5^th annual Samsung MX Repair Competition, Samsung brough together 13 of the nation’s most skilled device technicians at Samsung’s campus in Plano, Texas. The competition featured three phases; diagnosis to determine the issue, repairing the issue and an assessment, which included accuracy, speed and quality of work.

“This is my third time competing and I think it’s helping me become a better technician. Even though I was selected to be here as one of the best techs in the county, I did some extra studying to refresh myself – there are always things to learn,” said Andrew Coleman, first place winner from uBreakiFix in Virginia. “I’ve come in third and second place before, and here I am winning first place. I will absolutely be here again next year.”

This year’s competitions build on Samsung’s continued leadership in the 2025 American Customer Satisfaction Index (ACSI®) survey, following #1 rankings in TVs for overall customer satisfaction and #1 in home appliance service experience for the second year in a row². As well as #1 rankings for customer satisfaction, service quality and ease of arranging service³.

Samsung TVs also achieved #1 in product quality, service quality and service experience. Customers cited strong performance, AI-powered features and sleek design as key drivers of satisfaction, while Samsung’s top-ranked Care Team and customer-first approach continue to set the brand apart.

The winners from each competition included:

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[1] According to a May 2025 survey conducted by Resume Builder.

[2] Source: 2025 ACSI® Survey of customers rating their own TV or household appliance. #1 household appliance ACSI score is tied with one other manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index LLC. For more about the ACSI, visit www.theacsi.org.

[3] Source: 2025 ACSI® Survey of customers rating their own cell phone manufacturer. #1 Customer satisfaction shared with one other. ACSI and its logo are registered trademarks of the ACSI. For more about the ACSI, visit www.theacsi.org.