The Movingstyle: Redefining the Screen for Every Space

Screens have become integral to every facet of modern living. From work to entertainment, people now seek more freedom in how and where they enjoy visual content. Amid this shift, Samsung has unveiled The Movingstyle to redefine what a display can be — transforming screens from static fixtures into versatile companions that move seamlessly with your lifestyle.

As a fully portable, wireless touchscreen, The Movingstyle allows you the freedom to watch and interact how you’d like. Merging our leading expertise across TVs, advanced monitors and mobile devices, it brings cinematic visuals and smart versatility to spaces where traditional screens can’t go. To learn more about its development, Samsung Newsroom spoke with Seokmin Baek from the Product Planning Group and Michael (Hyeon-seok) Kim from the Enterprise R&D Lab of the Visual Display (VD) Business at Samsung Electronics.

▲ (From left) Michael Kim and Seokmin Baek

A Portable Screen for Every Viewing Experience

One of the key challenges in product planning is aligning new technologies with shopper demand. “We recognized the demand for a more comfortable viewing experience — even at home — and paired that insight with our expertise in portable screen technology,” explained Baek, who played a key role in planning The Movingstyle.

“From The Sero, a TV with a pivoting screen for optimized mobile viewing, to The Freestyle portable projector and now The Movingstyle portable screen, Samsung has continuously expanded the boundaries of portable viewing,” he added. “Along the way, we identified the demand for a seamless viewing experience that lets users instantly open a screen wherever they want — and that idea became the starting point for this product.”

▲ The Movingstyle — a portable screen designed for effortless use anywhere around the home.

The Movingstyle comes with a rollable floor stand¹ to move it from room to room. Or, you can use it just like a tablet², with a handle that doubles as a kickstand. In either configuration, The Movingstyle is built for fully portable entertainment, with a built-in battery supporting up to three hours on a single charge³.

“With the goal of creating a portable screen that can be moved freely throughout the home, we equipped The Movingstyle with a kickstand that allows users to continue watching content while, and immediately after, detaching the screen — and to carry it easily by the handle,” explained Baek. By simply unfolding the kickstand, you can detach the screen without any extra tools and place The Movingstyle upright on a desk, table or many other surfaces.

▲ With its intuitive design, fast touch response and remote-control support, The Movingstyle offers a distinctive viewing experience.

Because The Movingstyle supports both our SolarCell remote and touch input, operation feels intuitive and convenient, letting you control your screen in the way that works for you.

When you want to quickly adjust settings while on the move or look up a cooking video in the kitchen, you can use the touchscreen for quick taps, swipes and scrolls. When watching a movie in bed, you can sit back and pick up the remote control. There’s also voice support for Bixby⁴ and gesture controls through a Galaxy Watch⁵. Whatever you choose, interactions are always fast, fluid and intuitive.

“We spent a lot of time thinking about The Movingstyle’s identity during product planning and eventually arrived at a new category by combining our expertise in mobile devices with the strengths of our TVs and monitors,” Baek explained. “In essence, The Movingstyle offers the portability of a mobile device, the accuracy of a monitor and the immersive viewing experience of a TV. The addition of a touch interface, in particular, takes the user experience to a whole new level.”

Shopper Satisfaction as the Ultimate Standard

As a product that combines great qualities of mobile devices, monitors and TVs, creating The Movingstyle was no easy task. “We had to redefine everything — from planning and development to manufacturing — to deliver a completely new user experience,” said Kim, who was involved in the product’s development. “We revisited every step, from consumer research and the development process to quality assurance.”

But redefining internal processes was only part of the challenge. It also required determining specifications from scratch and adhering to standards beyond that of a typical TV. “I often pulled all-nighters, driven by the determination to create a brand-new category,” he said. “Without that goal, I don’t think I could have completed the project.”

▲ Blending the strengths of Samsung TVs, monitors and mobile devices, The Movingstyle opens a new category in Samsung display innovation.

Developing such a versatile product came with many hurdles, but Kim remained composed throughout. “As a developer and engineer, it is my role to identify what customers want and turn that into a product,” he said.

“The Movingstyle was born from close collaboration across our TV, monitor and mobile teams, achieving a higher level of perfection by bringing together expertise from each field,” Kim added with pride. “It’s an outcome that could only be achieved by a world-leading company with deep technological expertise and product know-how across various categories.”

A Beautifully Effortless Design, Perfected in the Details

Aside from the screen itself, the kickstand is the most distinctive aspect of The Movingstyle’s design. As a key component that completes the portable screen’s user experience, it hides a number of intricate details behind its simple appearance.

▲ Rear view of The Movingstyle and its kickstand.

Durability was the primary focus of the kickstand’s development. “After much consideration, we adopted a circuit-integrated design for the hinge structure that allows the stand to fold. Simply put, there’s a sturdy hinge, and housed inside it are the cables, power management circuit and other parts,” explained Kim.

To ensure high quality and durability, Samsung chose a structure that integrates the circuit and hinge into a single module. This approach required a more complex design and manufacturing process, but was key to achieving The Movingstyle’s exceptional build.

▲ Connection ports and the attachment/detachment button located on the rear of The Movingstyle (left). The Movingstyle is designed to complement any interior, blending seamlessly into every space in the home.

Careful thought was put into the connection ports located on the back of the screen as well. “The Movingstyle was designed to function as a single, self-contained object that blends naturally into any space, thanks to its slim and compact form,” Baek said. “We especially wanted users to focus entirely on the screen without being distracted by exposed cables. To achieve this, we neatly positioned the connection ports at the center of the rear panel, resulting in a clean and refined finish.”

▲ The Movingstyle can also be used in portrait mode.

Another advantage of The Movingstyle is its ability to switch seamlessly between landscape and portrait modes while attached to the base stand. It lets you display both horizontal and vertical content in their optimal format, great for both entertainment and productivity. “When giving a presentation, The Movingstyle can serve as a prompter in portrait mode. And with touch input support, the device is also convenient to use as a display during meetings where no other screen is available,” said Kim.

▲ The Movingstyle opens a new chapter in portable touchscreen technology.

The Movingstyle exemplifies the Samsung commitment to understanding customer needs and transforming them into entirely new product experiences. “I hope The Movingstyle will be remembered as the starting point of a shift that opens a new chapter in portable touchscreen technology,” said Kim. More than just a cutting-edge display, The Movingstyle marks the next evolution in how you experience visual content. It’s made to move with you, however you watch, work and enjoy.

[1] Keep out of reach of children.

[2] This product does not support a stylus.

[3] Up to 3 hours based on Eco Screen Mode, volume 20, HDMI input, power saving mode on, standard video play. Results vary with settings, usage, temperature, depth of discharge and battery age. Can be charged using the included 65W power adaptor.

[4] Works on select controls. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) available. Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese, and Korean. Not all accents, dialects and expressions are recognized.

[5] Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. Galaxy Watch sold separately.