Executive Bios

Yoonie Joung is the President and CEO of Samsung Electronics North America, responsible for leading the region, driving growth and increasing customer loyalty to Samsung’s innovative products, technologies and AI-solutions that enhance people’s lives.

Over the past 30+ years, Yoonie has held significant leadership roles across Samsung, most recently serving as Head of the Global Strategic Marketing Office. Previously, Yoonie led a number of businesses around the world, including Head of Samsung Electronics America’s Mobile Division, President of Samsung Brazil and President of Samsung Turkey.

Yoonie first joined Samsung as an engineer in 1992 and early in his career held roles in the Global Strategy Office, focusing on strategic planning, alliances and new business development, as well as in the Mobile Division, where he worked across diverse markets including Europe, CIS, Middle East, Latin America and leading the Global Product Management Group.

Dave Das is the Executive Vice President of the Mobile eXperience (MX) Business for Samsung Electronics America. Based in Plano, Texas, he is responsible for driving revenue, market share, and profit growth for Carrier and National Retail Sales, Mobile Products and Services, Integrated Marketing, Mobile Strategy, Mobile B2B, Mobile Computing & Wearables and Mobile Production Center teams in the U.S. market. As a Samsung veteran of 20+ years, Dave started his career in Samsung’s Global Strategy Group in 2003, before joining Samsung Electronics America in 2006. He returned to Samsung Electronics’ where he had leadership roles within the MX Business, and most recently served as the President of Samsung Electronics Iberia (SEIB), where he successfully managed Samsung’s business in Spain and Portugal. Explore Samsung’s Mobile devices.

Michael McDermott is the Executive Vice President of the Consumer Electronics Business at Samsung Electronics America. Based in Englewood Cliffs, NJ, he is responsible for the go-to-market strategy and vision, including all aspects of marketing, demand generation and sales for Samsung Home Appliances, TV, Audio, Memory and Display categories in the U.S. market. Michael’s executive experience spans 30+ years across the retail, category and channel industries. Prior to Samsung, he most recently served as Segment CEO for Newell Brands’ Home and Commercial business unit, following senior leadership roles at Bass Pro Shops, Lowe’s and GE. Explore Samsung’s Home Appliances, Home Entertainment and Display products.