Customers (COVID-19)
American Families are Celebrating Home with Samsung Appliances
9/14/2020
By John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America
While it’s been difficult for so many people, this unique time has enabled us to slow down and focus on our families. This period has also shown us how important our homes are, and changed the way we live in them.
We’re cooking at a scale not seen in more than five decades1 and 71% of us are trying new recipes.2 We’re cleaning more, running our dishwashers more, and doing a lot more laundry—in fact, 3 in 10 Americans would rather give up coffee than give up their washing machines.3 And 70% of us are taking on home improvement projects.4