Corporate
Gen Z is Defining the Future of Work – on Their Own Terms, Reveals Morning Consult & Samsung Survey
50% Aspire to be Entrepreneurs, 21% See AI as Opportunity & 40% Predict AI-Driven Job Disruption
10/19/2023
Gen Z is charting a new course for the Future of Work, with a strong emphasis on defining their careers in line with their passions and aspirations. They are entering the workforce in the age of Artificial Intelligence (AI) and are aware of its transformative potential on the job market. Notably, while 21% of Gen Z respondents feel that AI will create more job opportunities for people in their generation, 40% anticipate that AI will lead to job disruption in many traditional industries, according to a new Morning Consult survey, commissioned by Samsung Solve for Tomorrow.
Despite any concerns about disruption, Gen Z’s career aspirations highlight their adaptability and forward-thinking mindset. When asked about the industries they are most drawn to or consider promising for their future careers, respondents consistently focused on sectors known as hubs of innovation and creativity. Entertainment and Media attracted 33% of respondents, closely followed by Technology and Design – both at 30%, and 24% expressed interest in pursuing careers in Health Industries.
At the same time, it is abundantly clear from the survey that Gen Z is driven by a strong entrepreneurial spirit, with 50% expressing their desire to become entrepreneurs or start their own business. This unwavering focus on entrepreneurship underscores Gen Z’s innovative mindset, their drive for autonomy, and their eagerness to forge unique paths in the ever-evolving landscape of the future of work.
Recognizing the significance of this shift, Morning Consult and Samsung Solve for Tomorrow conducted a new survey, dubbed “The Rise of Gen Z and the Future of Work,” that polled over 1,000 U.S. students aged 16 to 25, shedding light on how the emerging generation envisions the future of work, their perceptions of skills required for success, the impact of AI on the workplace, and the qualities needed to be a successful entrepreneur. These findings provide valuable insights into the evolving dynamics of the workforce as Gen Z begins to shape the workplace on their own terms.