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Playing is Believing – One Year Later, Samsung Gaming Hub Continues to Wow Gamers and Expand Access Worldwide
By Mike Lucero, Head of Product Management for Gaming at Samsung Electronics
6/30/2023
Last June we set out to bring video games and services together in an easy-to-use platform, directly accessible via Samsung Smart TVs. No downloads, no waiting, no console required. Compatible with game controllers and Samsung devices that players already own.
Today, we’re excited to reflect on the first steps that Samsung Gaming Hub has taken to deliver on that promise, and share a first look at the new brand identity rolling out worldwide in the coming months.
Samsung Gaming Hub brings the best of gaming together, invites players to come as they are, and empowers those players with more options in how they want to play: whether it’s using their Samsung Smart TV remote to play arcade classics like Pac-Man and Space Invaders, or digging in for a full Halo campaign with a PlayStation DualSense controller.
Our first year has given our team much to be proud of; we have broadened access to game streaming around the world – players across nine territories can access high-quality game streaming on over 21 million Samsung devices – giving new and established players more choices to ‘just play’ on their own terms. Monthly Active Users have grown on Samsung Gaming Hub, with a thirteenfold increase from July 2022 to May 2023. And this is just the beginning.
In one year, Samsung Gaming Hub has added:
- More Games: Discover and play over 3,000 games through partner services on Samsung Gaming Hub – from the most popular AAA and brand-new game launches like Starfield coming in September to beloved indie titles, arcade classics and more. There’s something for everyone on Samsung Gaming Hub.
- More Partners: In addition to Xbox, NVIDIA GeForce NOW and Utomik – Samsung Gaming Hub added Amazon Luna, Antstream Arcade and Blacknut as streaming partners.
- More Screens: After launching on 2022 Samsung Smart TVs and monitors, we introduced backwards compatibility for partner apps with 2021 Smart TVs giving tens of millions of players access to their favorite games and services on Samsung devices – no console or PC required. Samsung Gaming Hub is also available across our 2023 TV lineup, and the newest Odyssey OLED G9, the world’s first 49” OLED monitor.
- More Regions: Samsung Gaming Hub is available in Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K., with availability in more regions coming soon. In European countries that don’t currently support the Gaming Hub, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub.
- More Ways to Pick Up and Play: Samsung Gaming Hub and partner apps through the Smart Hub are compatible with 90% of Bluetooth controllers on the market. We’ve even worked with partners to make some games playable with mobile virtual controllers from Amazon Luna, or by using your Samsung TV remote to play games from Antstream and Blacknut. This removes another barrier of entry for potential players and unlocks gaming for many new users.