RM of BTS Becomes Samsung Art TV Global Ambassador

RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics America today announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.¹ The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store² — a subscription-based service featuring over 3,500 high-resolution artworks from the world’s leading artists, museums and galleries — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

This year, Samsung expanded Art Store access to 2025 Neo QLED 8K, Neo QLED 4K and select QLED TVs, bringing premium artwork to more buyers than ever before. Plus, the iconic and best-selling Frame lineup has grown to include The Frame Pro, upgraded with a Neo QLED display and all-new Wireless One Connect Box³ for more immersive visuals and seamless, cable free installation – all in a sleek, elegant design that’s fully customizable for any aesthetic. Samsung also continues to offer The Frame, now equipped with a boosted refresh rate and more powerful processor for a display that’s as great for gaming and movies as it is for showing off an art piece.

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, one of the world’s premier international art fairs held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

Across the entire Samsung TV lineup, buyers can shop with confidence from the #1 Art TV brand⁴ and the #1 global TV brand for 19 years running⁵.

For more information, visit www.samsung.com.

About RM of BTS

RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer, and the leader of 21st century pop icons BTS. His discography includes solo mixtapes RM (March 2015) and mono. (October 2018), as well as solo albums Indigo (December 2022) and Right Place, Wrong Person (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia, and more. On May 24, 2024, RM released his critically-acclaimed second solo album Right Place, Wrong Person.

1 Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

2 Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice. Samsung Account login and internet connection are required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

3 TV must be connected wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

4 Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 53 Weeks Ending January 04, 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that may be interchangeable and has the ability to put on a frame over it.

5 Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.