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Samsung Brings New AI Power to Its Interactive Display at Bett 2025
Samsung’s interactive AI features bring new era of education to classroom displays
1/21/2025
Samsung Electronics Co., Ltd. today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative.
“Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.”
Transforming Classrooms With Samsung AI Assistant
Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes.
Samsung AI Assistant includes several innovative educational tools:
- Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless.
- AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students.
- Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.
Expanding Educational Opportunities Through Global Partnerships
Samsung also plans to expand its AI services in the education market through partnerships with global AI companies.
In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future.
The WAFX-P is Google EDLA-certified,1 as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration.
“Our new WAF Interactive Display lineup creates dynamic classroom environments where educators can inspire greater levels of engagement and better learning outcomes,” said David Phelps, Head of Display Division, Samsung Electronics America. “Through our collaboration with Google, we’re empowering educators to seamlessly integrate their favorite digital tools and services so they can focus on enriching the learning experience for every student.”
