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Going Global With BTS: Samsung Launches Worldwide Music Video Takeover at Galaxy Unpacked 2022
8/11/2022
Global pop music artist BTS is at the forefront of the music scene — and, through a global takeover at Galaxy Unpacked 2022, the group had the opportunity to sweep the world once again.
At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across several major cities including Times Square in New York City, Piccadilly Circus in London, Kudamm in Berlin (August 10 at 4 p.m. EST), and COEX in Seoul(August 13 at 12 p.m. KST).
The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility. The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10th anniversary.