Samsung Celebrates Galaxy S25 Edge Launch with Live Performance by Doechii at Edge NYC

On Friday, May 30^th, Samsung Galaxy and Doechii, – both innovators pushing boundaries in music and technology – united for a private performance at the Edge NYC in Hudson Yards. To celebrate, Samsung hosted a private event 1,100 feet above the ground at the iconic venue.

NEW YORK, NEW YORK – MAY 30: A view of the atmosphere during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder/Getty Images for Samsung Galaxy)

The exclusive performance marked the debut of the Samsung Galaxy S25 Edge, a category-defining slim smartphone with pro-level performance and advanced AI capabilities.

On the blue carpet, attendees, creators, and tastemakers took photos using Galaxy S25 Edge, with each image being saved to the Samsung Cloud for easy access and secure protection.

NEW YORK, NEW YORK – MAY 30: Guests attend Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder/Getty Images for Samsung Galaxy)

Guests had the chance to try out fan-favorite Galaxy AI tools, including Motion Photo, Nightography, and Generative Edit on-site. The ‘Live on the Edge’ event also featured a series of interactive moments, including a multi-sensory elevator ride and a “swamp in the sky” powered by Google Gemini. Guests were immersed in a world as light and effortless as the S25 Edge, all culminating in a special performance by the swamp princess herself.

NEW YORK, NEW YORK – MAY 30: Malik Mclntyre attends Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder/Getty Images for Samsung Galaxy)

While walking through the swampy décor, guests also took part in a lively scavenger hunt powered by Galaxy AI. Hidden throughout were secret “Swamp Drops” that allowed guests to enter to win a special prize.

Guests went hands on with Galaxy S25 Edge, guessing and comparing its weight to ordinary objects, like apples, sunglasses, and more — showcasing its incredibly light form factor, while still packed with the tools you need from your smartphone.

Guests including LaQuan Smith, Malik McIntrye, Joel Moore-Hagan, Jaden Smith, and more joined Doechii – dressed in White Abyss – and Samsung Galaxy to celebrate the launch of the new ultra-thin Galaxy S25 Edge.

Fans were also invited to tune in via livestream on Samsung’s YouTube channel.

Learn more about Galaxy S25 Edge at Samsung.com.