Mobile
Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘Open always wins’ and the brand’s Paris 2024 program to life
1/11/2024
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today announced its official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins.’ The message articulates Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. It will serve as the heart of Samsung’s Paris 2024 program and will be brought to life in its various activations leading up to and during the Games, and through the remarkable athlete ambassadors of Team Samsung Galaxy, who were also announced today.
“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”
Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.
“Samsung has been elevating the Olympic and Paralympic Games experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”
Team Samsung Galaxy for Paris 2024
For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl1 Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing, and breaking — which, like Samsung, share core values of open-mindedness and self-expression.
“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”