Samsung, Disney and Pixar Team Up to Bring Joy to Laundry with Bespoke AI Laundry Combo™

Samsung Electronics announced today their latest collaboration with Disney and Pixar’s “Inside Out 2.” In a new co-created video, Samsung demonstrates how Bespoke AI Laundry Combo™ is changing the laundry experience to reduce negative emotions and bring joy instead.

The advertisement shows four of the emotion characters from “Inside Out 2,” each mirroring the sentiments we all go through while doing laundry. With a whimsical touch, the ad sets the scene for a delightful journey through the washing process stating, “There are a lot of emotions going on inside, but we have Bespoke AI Laundry Combo™, which takes care of your emotions.” This cleverly hints at how the appliance’s core features address the emotional aspects of laundry routines.

Jinny Jung, Vice President, Samsung Electronics, said, “This collaboration with Disney and Pixar’s Inside Out 2 let us showcase our product benefits in a fresh way with Pixar’s storytelling expertise. We will continue to introduce various promotions and marketing to show the innovative features of Bespoke AI Laundry Combo™ to consumers.”

Launched in April, with a custom teaser spot at events in New York, Seoul and Paris, the Bespoke AI Laundry Combo™ revolutionizes laundry routines by combining washer and dryer functionalities. Its space-saving design eliminates the need to transfer loads between separate machines, streamlining the entire process. Thanks to the incorporation of AI Bubble™ technology, users experience efficient washing and benefits.

The collaborative ad, set to premiere on Samsung’s YouTube, Instagram, Twitter, Facebook, and other channels on May 24, will be available across multiple platforms as anticipation builds for the global release of “Inside Out 2” in theaters on June 14.

About Inside Out 2

Disney and Pixar’s “Inside Out 2” returns to the mind of newly minted teenager Riley just as Headquarters is undergoing a sudden demolition to make room for something entirely unexpected: new Emotions. Joy, Sadness, Anger, Fear and Disgust, who’ve long been running a successful operation by all accounts, aren’t sure how to feel when Anxiety, Envy, Ennui and Embarrassment show up. The voice cast includes Amy Poehler, Maya Hawke, Kensington Tallman, Liza Lapira, Tony Hale, Lewis Black, Phyllis Smith, Ayo Edebiri, Lilimar, Grace Lu, Sumayyah Nuriddin-Green, Adèle Exarchopoulos, Diane Lane, Kyle MacLachlan, Paul Walter Hauser and Yvette Nicole Brown. “Inside Out 2” is directed by Kelsey Mann, produced by Mark Nielsen and executive produced by Pete Docter, Jonas Rivera and Dan Scanlon. The film features a screenplay by Meg LeFauve and Dave Holstein and story by Mann and LeFauve. With music by Andrea Datzman, the all-new feature film releases only in theaters June 14, 2024.