The Right Fit: Galaxy S25 Edge, Designed to Fit Your Lifestyle

Galaxy S25 Edge was unveiled earlier this month — showcasing an incredibly light, durable, and powerful design, crafted to keep up with you. Now, Samsung is teaming up with Top Dawg Entertainment’s Doechii, to offer an inside look at how Galaxy S25 Edge can fit into your day.

As a champion for those who don’t always conform to the status quo, Doechii exemplifies the same forward-looking spirit that Samsung is known for. The latest example, Galaxy S25 Edge, creates a unique experience for users while retaining the style, creative features, and powerful performance that users expect from the Galaxy S series.

With ultra-light and thin Galaxy S25 Edge at your side — in your pocket, waistband, or wherever you want to carry it — you can always stay connected to what you need with a device that’s packed with features, and light on your fit. It effortlessly integrates into any dynamic lifestyle without compromising your look.

Galaxy S25 Edge is crafted to be your companion all day and night. It’s packed with the powerful Galaxy AI experience that users rave about, in the lightest and thinnest form factor ever sported by a Galaxy S series device. It includes fan-favorite tools like Audio Eraser¹ and Drawing Assist,² along with the same ProVisual Engine optimized for the Galaxy S25 series. Users can combine these powerful tools with Galaxy S25 Edge’s 200MP camera, so you can capture your stylish fits or snap a picture of your favorite animal friend in breathtaking detail.

Doechii is joined in the spots by her favorite alligator, Coconut, who was featured on the iconic cover to her award-winning hit mixtape, Alligator Bites Never Heal.

“Music and fashion are some of my favorite creative outlets because they let me push boundaries and express myself in a way that feels authentic” said Doechii. “With this partnership, I want to encourage people to have fun, try something new, and know that the creative voice inside them is valid and something to lean into.”

The spots also help set the stage for Samsung Galaxy’s VIP event at Edge NYC in Hudson Yards celebrating the launch of Galaxy S25 Edge. The event includes an exclusive private performance by Doechii. Fans can catch the livestream of her performance at Edge NYC here on May 30 at 8 p.m. ET.

For more information on Galaxy S25 Edge, visit Samsung.com.

1 Compatible with common video formats accessible in Gallery; helps minimize six sounds (Voice/speech, Music, Noise, Crowd, Nature, Wind) utilizes AI; results may vary.

2 Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.