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Samsung Electronics Announces New Premiere Partnerships for ‘The Frame’
12/10/2018
SEOUL, Korea – Dec 10, 2018 – Samsung Electronics Co., Ltd. announced today that it has partnered with three prominent global museums and art galleries, Uffizi Galleries (Italy), Museum of New Zealand Te Papa Tongarewa, and The Van Gogh Museum (Netherlands), to bring world-renowned masterpieces directly to consumers’ homes through Samsung’s lifestyle TV ‘The Frame’. Through these premiere partnerships, Samsung aims to expand the global leadership of its art platform, the Art Store, and continue to transform the way that consumers enjoy their TV.
For just $5 a month, users have access to more than 1,000 exceptional works of art and photography, and the partnership with these galleries expands to the collection to an additional 62 of some of the world’s greatest works. With these latest additions, the Art Store continues to grow as the largest, specially curated art content platform in the world.
“The Frame has gained global popularity, and we are thrilled to continue to provide consumers with new artwork to enjoy from the comfort of their homes,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “We strive to redefine how a product can provide value to consumers’ unique lifestyles, and we believe that The Frame does just that. Our latest partnerships and concession will allow users to access even more rare masterpieces to enhance their home décor.”
Located in the Historic Centre of Florence in Tuscany, Italy, the prestigious Uffizi Galleries is one of the most important museums in the world and shows an astounding collection of works from the Renaissance. Through this partnership, consumers can enjoy the works of Botticelli, Leonardo da Vinci, Eugène Delacroix, Piero della Francesca, Lorenzo Monaco, Rosso Fiorentino and many more. Notable works include Botticelli’s Allegory of the Spring, Birth of Venus and da Vinci’s Annunciation.