Mobile
Welcome Galaxy A; Samsung’s New Series of Smartphones to Fit Every Individual Lifestyle, Need and Passion
7/1/2019
by DJ Koh, President & CEO of IT & Mobile Communications Division at Samsung Electronics
At Samsung, consumers are at the heart of everything we do. That’s why, last September, I announced a shift in our mobile strategy. We saw a whole new generation of people using smartphones at a younger age and embracing new innovations sooner. To capture their hearts and minds, we needed to rethink our device offerings to better meet their unique lifestyles, needs and passions.
This generation, also known as Generation Z will account for 40% of mobile device demand in the next decade. Priding themselves on spontaneity and creativity, these digital natives don’t just shoot stills, they create music videos. They’re adding filters and experimenting with AR effects. They’re conversing through Gifs & stickers and sharing their life story through videos across multiple social platforms.
I’m learning a lot from them. One thing is for certain. We see a movement from the ‘era of the selfie’ to the ‘era of live’. ‘Live’ is driving mobile video growth at an unprecedented pace, for example live video consumption is expected to increase by 870%, making up 78% of total mobile data traffic by 2021¹.
This new generation is buying a mobile device to share, chat and watch content: 92% to do so through social media channels, 86% to use chat and instant message and 85% to view and share videos².
But ‘live’ can only thrive if device technologies empower people to interaction through spontaneous, collaborative, and genuine connections. This requires a change.