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Samsung Galaxy and Dude Perfect Team Up for Nationwide Tour

Debuting July 2, the HERO Tour will integrate Samsung’s Galaxy line-up, Google Gemini, and a new Fan Activation Zone

7/1/2025

Dude Perfect and Samsung Galaxy today announced that the 2025 Dude Perfect HERO Tour will be powered by Samsung Galaxy devices, including the Galaxy S25 Ultra. The Dudes will also leverage Google Gemini to enhance each show with interactive technology, immersive digital moments, and real-time fan engagement.

In 21 shows across 20 U.S. cities, the Dudes will leverage the capabilities of Samsung Galaxy and Google Gemini to help plan and navigate their trip across the U.S. and capture unique moments. On July 9 Dude Perfect will also be flexing a new addition to their tour — unfolding the next wave of innovation from Samsung.

Samsung’s Galaxy S25 Ultra — with its 200MP camera, vivid display, and long battery life — will be featured throughout the tour. Combined with support from Google Gemini, the partnership promotes new ways for creators and fans to connect through real-time interaction, personalized content, and shareable moments on and off the stage. Gemini will also be integrated directly into the live show, powering a new interactive trivia segment where it acts as the ultimate “phone-a-friend,” helping fans answer questions in real time.

Founded in 2009 by five college friends making sports trickshot videos, Dude Perfect’s YouTube channel has become the biggest sports account on YouTube with more than 60 million subscribers. Dude Perfect has since expanded into a creator-led entertainment company focused on family-friendly sports and lifestyle content.

At a time when audiences are seeking more authentic, interactive, and family-friendly entertainment, the HERO Tour is helping set the blueprint for live fan experiences in creator-led platforms. For the first time, Dude Perfect is introducing a pre-show outdoor Fan Activation Zone at every venue where fans can become the “sixth Dude” and try real trick shots for themselves, from a 12-foot water bottle flip to an impossible football throw challenge. The experience gives fans a rare chance to step into the world they’ve been watching for the past 16 years and try the very stunts that first drew them in. Samsung’s sponsorship will help bring this new interactive zone to life at no cost to attendees, ensuring local families can participate in the experience regardless of ticket level.

“As the fandom for Dude Perfect continues to grow, we are excited to have partners that grow with us and support the essence of elevating the experience of our fans,” said Andrew Yaffe, CEO of Dude Perfect. “With Samsung, their phones will not only be a part of the HERO Tour but an active contributor of each and every show for both the Dudes on stage and the fans in the stands.”

Samsung’s support comes as the HERO Tour evolves into a more immersive, fan-driven experience. Alongside fan-favorite segments like “Cool Not Cool,” live battles, and surprise athlete appearances, this year’s tour adds real-time voting, interactive digital elements, and expanded access points that connect fans to the action like never before, both inside the arena and out. The partnership also reflects the trust Dude Perfect has built with its community. Sponsors like Samsung help bring additional value to the tour — such as keeping the Fan Activation Zone free for families — while aligning with a brand that prioritizes meaningful, authentic fan engagement.

“At Samsung, we champion those who dare to challenge convention and build communities that are accessible for technology users of all ages,” said Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America. “Dude Perfect has been changing the game for more than 16 years through community and entertainment, and as the technology landscape has evolved, they have grown with us. We’re proud to partner with them to bring the Galaxy innovation to life on stage in fun and creative ways and we can’t wait to see them unfold the new addition to their tour on July 9.”

As the presenting partner of the tour, Samsung and Google Gemini will be featured prominently across all signage, digital assets, and at the Fan Activation Zone through a custom co-branded HERO Tour logo. Additionally, behind-the-scenes social content spotlighting Samsung and Gemini will be released throughout the tour, giving fans a deeper look into the experience as it unfolds. This collaboration builds on an existing relationship, as Samsung Displays are already a key part of DPHQ3, Dude Perfect’s headquarters in Frisco, Texas.

Dude Perfect’s HERO Tour launches July 2 in Colorado Springs and concludes August 3 in Nashville. For more information on tour dates, locations, and ticket availability, visit https://dudeperfect.com/tour. And don’t forget to tune in July 9 for Galaxy Unpacked beginning 10 a.m. ET. Visit to Samsung.com to learn more about Reserve offers — including how you can earn a $50 Samsung Credit towards the latest Galaxy device.1

1 For a limited time, reserve the latest Galaxy device(s) on Samsung.com or in the Shop Samsung App and receive a $50 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the reserved device. Pre-order and purchase required. The Reservation Gift cannot be applied to the pre-ordered device(s) and must be used at the time of pre-order purchase towards purchasing additional eligible products (select Buds, Watches, Tablets, or Galaxy Ring) on Samsung.com, or in the Shop Samsung App. Reservation Gift will be applied automatically when you use the same email address during Reserve and Pre-Order Periods. Reservation Gift is a one-time use e-certificate; when first used, any value not used is lost and must be used at the time of purchase. The Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit. Qualifying products and offer details will be available on 7/9/25 on samsung.com.

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