Galaxy Unpacked July 2025: The Ultra Experience is Ready to Unfold

For years, Samsung has designed its devices around what people need: better performance, sharper cameras, and smarter ways to stay connected. But today, the shift isn’t just about what devices can do – it’s also about how people interact with them. As AI rapidly becomes the new user interface, it’s redefining how we interact with our devices. No longer just a collection of apps and tools, the smartphone is evolving into smart companions that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

This future is already unfolding, and the best of Galaxy AI¹ and Samsung craftsmanship is set to be unveiled. Galaxy devices are being reimagined around this new AI-powered interface, supported by breakthrough hardware built to unlock its full potential.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit samsungmobilepress.com for all upcoming teasers, trailers and updates ahead of Unpacked 2025 and head over to Samsung.com to learn more about Reserve offers – including how you can earn a $50 Samsung Credit towards the latest Galaxy device.²

1 Galaxy AI features by Samsung are free through 2025 and require Samsung account login.

2 For a limited time, reserve the latest Galaxy device(s) on Samsung.com or in the Shop Samsung App and receive a $50 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the reserved device. Pre-order and purchase required. The Reservation Gift cannot be applied to the pre-ordered device(s) and must be used at the time of pre-order purchase towards purchasing additional eligible products (select Buds, Watches, Tablets, or Galaxy Ring) on Samsung.com, or in the Shop Samsung App. Reservation Gift will be applied automatically when you use the same email address during Reserve and Pre-Order Periods. Reservation Gift is a one-time use e-certificate; when first used, any value not used is lost and must be used at the time of purchase. The Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit. Qualifying products and offer details will be available on 7/9/25 on samsung.com.