Samsung Introduces 98-Inch QLED 4K Smart TV to 2023 Lineup

Samsung Electronics America today announced reserve and early order availability for the new 98-inch Samsung QLED 4K TV, model 98Q80C. The ultra-large screen is the newest addition to the expansive 2023 Samsung TV lineup that delivers rich detail, and super-precise arrays of color and contrast for a large screen cinematic home entertainment experience.

“More and more people are looking to purchase TVs in bigger screen sizes without compromising picture quality – and our new 98” Samsung QLED 4K TV delivers the best of both worlds. It combines vivid 4K technology along with connected features and access to all of your favorite content in an ultra-large screen option, so you can shop with confidence from the #1 Global TV brand for 17 years running,” said James Fishler, Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America.

The 98” Samsung QLED 4K Smart TV will be offered at $7,999.99. Samsung is offering eager shoppers limited-time reserve and early order pricing promotions almost as big as the screen itself:

• Reserve Now, Save Later: Through July 2, reserve the 98” Samsung QLED 4K Smart TV on Samsung.com and at participating retailers to receive a $500 credit for use toward purchase during the early order period.
• Early Order Special: From July 3 through July 23, place your early order for the Samsung 98” QLED 4K Smart TV and receive even more savings, including an extra $1,000 off instantly, a premium Samsung Q-Series soundbar (model Q800C), plus free delivery & in-home installation.

Ultra-Large Screen and Mesmerizing Quality

The 98” Samsung QLED 4K Smart TV delivers picture quality that is enhanced by Direct Full Array and Quantum HDR+ technology. Featuring the Samsung Neural Quantum Processor, the new model upscales all your favorite content to 4K resolution regardless of its source format. Whether streaming an HD movie, watching live sports, or taking a trip down memory lane watching home videos, viewers can experience content in a new way as the picture comes alive right from the screen.

The TV also boasts a three-bezel-less design for a picture that defies limits. Despite its slim bezel, this TV packs a powerful punch when it comes to audio, thanks to the inclusion of Dolby Atmos, Object Tracking Sound Lite and Q-Symphony 3.0.

Built for Your Favorite Content

Whether you’re gaming in the living room, or setting up a family entertainment center the 98” Samsung QLED 4K Smart TV can fit right in. With its ultra-large screen, you can stay immersed in the action no matter where you’re seated, with an ideal recommended viewing distance of around 10 feet.

With the 98” display, you can bring all your favorite games to life in vivid detail with the Samsung Gaming Hub, the all-in-one platform that gives players access to nearly 3,000 games from top gaming companies, such as Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, Antstream Arcade, and Blacknut – no console required. Samsung Gaming Hub brings together all things gaming on the 98” Samsung QLED 4K. Plus, enjoy your favorite movies and shows in lifelike color – bringing the movie theater right into your home. Thanks to Samsung TV Plus — Samsung’s free ad-supported TV (FAST) and video on-demand service available on all 2016-2023 Samsung Smart TVs, Galaxy mobile devices, select Family Hub refrigerators and on the web — you’ll have access to over 1,900 channels globally and thousands of on-demand shows and movies from premium content partners like A+E Networks, Conan O’Brien TV, DraftKings Network, and many more. And with Samsung SmartThings, your 98” Samsung QLED 4K display can seamlessly work together with other devices in the home to simplify your day.