Samsung Onyx Ushers in the Future of Moviegoing at Trilith Cinemas

Samsung Electronics America today announced a partnership with the Georgia Theatre Company and its channel partner, GDC Technology America, to deliver an enhanced moviegoing experience at Trilith Cinemas in Fayetteville, Georgia. Trilith Cinemas is the first U.S. theater to feature the latest Samsung Onyx (ICD model) cinema LED screen, combining advanced display technology, elevated hospitality and immersive large-format auditoriums to create a next-generation destination for film entertainment.

Samsung Onyx Redefines the Future of Cinema

As the world’s first DCI-certified¹ cinema LED display, Samsung Onyx delivers unparalleled picture quality with true black levels, infinite contrast ratio and rich, vibrant color. At Trilith Cinemas, five auditoriums showcase Samsung Onyx screens in multiple formats, ranging from 5-meter (16-foot) and 6.4-meter (21-foot) displays to a 14-meter (46-foot) screen designed for large-scale, epic presentations.

“Cinema has always been about shared moments and the power of visual storytelling,” said Jonathan del Rosario, Head of Product, Display Solutions, Samsung Electronics America. “Guests at GTC Trilith Cinemas are among the first in the United States to experience the latest Samsung Onyx cinema LED technology, where every frame is presented with exceptional depth and clarity. Together with Georgia Theatre Company, we are helping audiences experience the magic of movies in a way that reflects the filmmakers’ creative vision.”

With GDC’s DCI-certified SR-5520 HDR and HFR media server, Samsung Onyx delivers cinematic High Dynamic Range (HDR) picture technology, frame rates of up to 4K 96Hz², presenting true-to-life imagery and ultra-smooth motion. Because images are generated directly from the LED screen rather than projected, brightness and image quality remain consistent across the entire display. This preserves detail in highlights and shadows, ensuring a flawless viewing experience from every seat. At Trilith Cinemas, premium Procella Audio and GDC DTS:X immersive sound systems further enhance the cinematic presentation, complementing the impact and clarity of the Samsung Onyx screens.

“At Georgia Theatre Company, we believe the future of moviegoing will be defined by premium experiences that simply can’t be replicated anywhere else,” said Bo Chambliss, President of Georgia Theatre Company. “Bringing the latest Samsung Onyx cinema LED technology to GTC Trilith Cinemas allows us to present films with remarkable image performance and scale while honoring the filmmaker’s intent. Located at the center of one of the most important production communities in the country, GTC Trilith Cinemas at Trilith Live is a natural home for this next generation of cinema, connecting the creative process to the audience and giving our community a world class place to gather and share in an unmatched communal moviegoing experience.”

Where Cinema and Community Come Together

Located in a region of Georgia with deep ties to film and television production, GTC Trilith Cinemas reinforces the importance of presenting films as their creators intended. By pairing advanced cinema technology with purpose-built auditoriums, the theater provides audiences with a theatrical setting that matches the visual detail, scale and creative flourish envisioned during the production process.

As audiences continue to seek premium theatrical offerings, Samsung Onyx reinforces the magic of the big screen. With the introduction of the latest Samsung Onyx at GTC Trilith Cinemas, the theater joins a growing group of world-class venues that have already adopted earlier generations of the technology, including the Culver Theater in the heart of Culver City, Calif., and the iconic Pathé Palace in Paris, France.

To learn more about Samsung Onyx cinema LED technology, please visit www.samsung.com/us/business/led-signage/cinema-led/.

1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.

2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.