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Samsung Presents Contemporary Artist Park Seo-Bo’s Masterpiece on ‘The Wall All-in-One’ at New York’s Rockefeller Center
‘The Wall All-in-One’ brings the artist’s captivating monochrome series to life with remarkable precision and vibrancy on a massive 146-inch 4K screen
7/9/2023
Samsung Electronics Co., Ltd. today announced that it is displaying a masterpiece by Park Seo-Bo, a leading figure in contemporary Korean art, on The Wall All-in-One (IAB model) at New York’s iconic Rockefeller Center.
As part of the ‘Origin, Emergence, Return’ exhibition, Samsung has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with Samsung’s state-of-the-art Micro LED technology to bring an unrivaled viewing experience that pushes the boundaries of digital art display. Visitors can appreciate the art from Park’s iconic ‘Écriture’ series on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork.
This collaboration also marks the first digital rendition1 of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork. In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display.
“I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park. “The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.”
Samsung’s The Wall All-in-One is powered by advanced Micro LED technology and has won numerous awards, including ‘2023 Best of Show’ at both Integrated Systems Europe (ISE) 2023 and InfoComm 2023, the world’s leading AV and systems integration exhibitions.
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