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Samsung Retains Top Spot as #1 TV, Soundbar, Monitor and SSD Brand in the United States
New industry data reaffirms that more US consumers purchase Samsung TVs, soundbars, monitors, and memory products than any other manufacturer
1/15/2025
Samsung Electronics America again was recognized as the #1 brand for TV, audio, monitors and memory products as verified by Circana, a leading advisor on the complexity of consumer behavior.
Circana’s data confirmed Samsung as the US industry leader across a wide selection of product categories, display technologies and screen sizes, underscoring the leading manufacturer’s commitment to providing the quality and features US consumers demand.
In TV and soundbars, Samsung received #1 honors overall and for several key market segments – including large screen TVs driven by its 98” class models and Lifestyle screens like the iconic and best-selling The Frame, as well as The Terrace for outdoors – exemplifying the brand’s dedication to “Screens Everywhere, Screens for All.”
- #1 TV Brand1
- #1 Large Screen TV Brand (75” class sizes and higher)2
- #1 Outdoor TV Brand3
- #1 Art TV Brand4
- #1 Pico Projector Brand5 (Projectors with less than 500 lumens brightness)
- #1 Soundbar Brand6
Additionally, Samsung remains the industry’s fastest growing OLED TV brand7, led by the S95D’s OLED Glare-Free technology. This first-of-its kind tech minimizes reflections so you can enjoy the deep blacks, pure whites and Pantone-validated color of Samsung OLED TV in any room, bright or dark.
Further exemplifying its place as the leader in display innovation, Samsung also achieved #1 status across five criteria in the monitor category, including accolades as the #1 monitor brand, for the third year in a row8, and #1 OLED monitor brand – despite just entering the OLED segment less than two years ago.
- #1 Monitor Brand9
- #1 Gaming Monitor Brand10
- #1 OLED Monitor Brand11
- #1 Ultrawide Monitor Brand12
- #1 Smart Monitor Brand13
In addition, Samsung established leadership across the memory category, specifically internal and external solid-state drives, which make it easy to reliably store and quickly transfer photos, videos, games and other important files, while boosting performance for PCs, laptops or consoles.
- #1 Solid State Drive Brand14
- #1 External Solid State Drive Brand15
- #1 Internal Solid State Drive Brand16
Samsung leadership and brand strength extends far beyond the US as well, reaching critical markets across the world. In fact, the company has held positions as the #1 Global TV Brand17, #1 Global Soundbar Brand,18 #1 Global Gaming Monitor Brand19 and #1 Global Flash Memory Brand20 for 18 years, 10 years, 5 years and 21 years, respectively, demonstrating its long-standing global success.
Samsung was also honored with six awards in Circana’s 2025 Consumer Electronics (CE) Industry Performance Awards, including “Top US TV Brand,” “Top US TV Brand Online,” “Top US TV Brand In-Store,” “Top US Sound Bar Brand,” “Top US Sound Bar Brand Online” and “Top US Retail Dollar Share – US Total Monitors.”
Now in its ninth year, the Circana 2025 CE Industry Performance Awards honor outstanding achievements in the tech industry based on top increase in market share, fastest turning brand per item, and top e-commerce market share gain.
These distinctions follow the groundbreaking CES 2025 debut of Samsung Vision AI, which will not only power fantastic visuals and immersive sound, but also deliver personalized experiences that transform 2025 Samsung screens into adaptive, intelligent companions that simplify and streamline daily living.
The full Samsung 2025 TV and audio lineup will hit the market later this year and you can sign up at www.samsung.com/us/tvs/get-it-first/ to be the first to know when the products are available to purchase, plus receive a $100 credit towards your qualifying purchase.21
For more information, please visit Samsung.com.
