Display
Samsung Partners With SoundHound and White Castle to Revolutionize Voice AI Drive-Thrus With Next-Gen Display Technology
White Castle plans to roll out the cutting-edge, interactive menu boards to over 100 drive-thru lanes
10/3/2023
Samsung Electronics America, Inc., and SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence (AI), today announced that they will be working together with White Castle, America’s first fast-food hamburger chain, to deploy next-generation, voice-enabled outdoor digital signage technologies that will revolutionize the way that brands interact with consumers.
The ground-breaking collaboration will provide voice AI-enabled dynamic drive-thru menu boards to White Castle restaurant locations. The display technology combines Samsung’s MagicINFO™ digital signage software and SoundHound’s sophisticated proprietary speech recognition technology to provide an exceptional, interactive customer ordering experience, complete with intelligent, real-time insights for the brand.
“With White Castle Cravers everywhere hungry for our hot and tasty menu options, we are investing in processing orders at the drive thru even more swiftly,” said Mike Guinan, Vice President of Operations Services at White Castle. “By working with tech innovators at SoundHound and Samsung, we’ve been able to create an engaging ordering experience that customers are loving. It’s the model for tomorrow today – and evidence of how friendly technology and great partners can be a game changer.”
With the White Castle collaboration becoming the gold standard for using voice AI-enabled menu boards at the drive-thru – with orders processed in just under 60 seconds, and 90 percent order completion rates that exceed previous staff-based benchmarks – SoundHound and Samsung have committed to collaborate on future projects. The companies plan to deliver this scalable, repeatable format to drive sales while creating experiences that customers love.