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Samsung TV Plus Expands Market Lead with Nearly 700 Channels, and Now Boasts the #1 Linear Offering in the U.S.
As a leading FAST platform, the service reaches new global high of over 3,500 channels
4/17/2025
Samsung TV Plus, the #1 streaming service1 on the world’s #1 TV brand for 19 consecutive years2 continues to set the industry benchmark for FAST (Free Ad-supported TV) with an unparalleled offering of nearly 700 channels now streaming in the U.S.—more than any of the other major FAST platforms3. The curated line-up includes more than 100 exclusive channels and delivers a differentiated and expansive offering of premium entertainment across all key categories including live sports, music, kids, Spanish language, K-Content, award-winning films, and popular TV shows. Plus, comprehensive local news coverage in 114 DMAs that keeps audiences informed.
The ability of Samsung TV Plus to drive audience engagement at scale is undeniable. Announcing 88 million monthly active users in 2024, the service achieved record-breaking growth that continues in abundance today with engagement in Q1 2025 having surged by over 30% year-over-year. In addition to continued investment in its linear offering, Samsung TV Plus has amplified its focus on on-demand and has added over 70% more shows and movies to its library, resulting in an impressive 177% year-over-year increase in hours viewed. While reaching new heights in the U.S., the Samsung TV Plus global service offering has expanded to include over 3,500 channels.
Everything to Stream, No Subscription Required
What began nearly a decade ago as a small offering of linear channels for U.S. audiences has evolved into the industry’s leading FAST service – delivering exclusive and premium content to streamers in 30 countries around the globe. A steady drumbeat of partnerships with dozens of major studios, media companies, and sports leagues – such as Disney, Lionsgate, Paramount, A&E, NBC and MLB – has brought tens of thousands of hours of entertainment to the platform, while continuous innovations in the delivery, accessibility and personalization of the service have enabled the seamless discovery and enjoyment of truly great content by tens of millions of users worldwide.
“With Samsung TV Plus, we’ve transformed what streaming can be by offering premium, personalized entertainment at a scale no other FAST service can match,” said Salek Brodsky, Senior Vice President and General Manager at Samsung TV Plus. “This year, we’re deepening that commitment by delivering even more high-quality content, richer viewing experiences, and greater variety of programming to ensure audiences always have something exceptional to watch.”
All the Audiences Brands Love
In addition to its unmatched reach, Samsung TV Plus is popular among key advertiser demographics – including Gen Z, Millennials, Gen X, and 18-49–resonating with both brands and content producers looking to effectively reach audiences at scale. Samsung Ads’ innovative ad solutions allow brands to capitalize on high impact moments across the consumer journey, from reaching audiences with Contextual Audience Collectives built around top-performing content genres, to interactive shoppable and actionable ad experiences designed to drive outcomes.
According to Michael Scott, Vice President and Head of Ad Sales and Operations for Samsung Ads, “Samsung TV Plus’ robust content offering delivers even more opportunities for advertisers to reach their most desirable audiences by powering our AI-driven contextual offering. With Samsung TV Plus, brands and agencies can connect with their most important audiences in relevant, brand-safe environments to yield deeper connections and measurable outcomes.”
As the #1 streaming app on Samsung devices, Samsung TV Plus is in a unique position to connect and enrich advertisers, content creators, and viewers. 2025 is about building on Samsung’s fertile landscape for engaged audiences with high-quality content, thoughtful and intuitive user experiences, and even more ways to discover and consume the best streaming has to offer.
