Samsung TV Plus Kicks Off 2026 with More Than 100 Million Monthly Active Users

Samsung TV Plus announced today that the premium FAST service has surpassed 100 million monthly active users globally, a major milestone as the service celebrates massive growth. With streaming hours increasing 25% year-over-year, engagement also reached new heights in 2025, reinforcing Samsung TV Plus as one of the most-used streaming apps in the world.

In an ever-evolving streaming landscape, Samsung TV Plus stands out by connecting advertisers with highly coveted audiences, including millennial families and influential viewers in a brand-safe environment built for engagement. Driven by industry-leading audience loyalty (92% retention after three months¹), Samsung TV Plus remains one of the stickiest and most effective streaming services for marketers looking to drive meaningful outcomes.

“Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year’s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,” said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus. “Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team’s commitment to providing exceptional entertainment made for every moment.”

Last year, Samsung TV Plus dominated the cultural zeitgeist with its bold expansion into live events. The service’s foray into fan experiences—most notably the Jonas Brothers’ livestreamed concert series—unlocked the power of Samsung TV Plus’ scale and leveraged its innovative technology. In a standout moment during the livestream of the JONAS 20: Greetings From Your Hometown tour, Samsung TV Plus launched a first-of-its-kind FanVote, which gave fans at home the power to vote for their favorite song via remote, with the winning track performed live on stage. This interactive poll delivered unprecedented results, with an over 13% response rate among CTV viewers, underscoring Samsung TV Plus’ ability to turn passive viewing into active engagement on the biggest screen in the home.

Samsung TV Plus further solidified its position as a home for Creator-led partnerships with some of today’s groundbreaking digital storytellers including Mark Rober, Michelle Khare, Dhar Mann, and Smosh, among others. These milestones —alongside industry-disrupting partnerships with Spotify, David Letterman, and leading sports leagues spanning NHL, MLB, NBA and NFL — continued to solidify Samsung TV Plus as a destination for culturally resonant, premium programming.

Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, all for free – and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor, and Family Hub lineups. This includes the new 2026 TV series recently announced at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro, and more.

About Samsung TV Plus

Samsung TV Plus is a premium global entertainment service committed to delivering exceptional experiences for everyone and every moment. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 4,300 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices. Samsung TV Plus is the exclusive FAST home to curated channels and live events including the Jonas Brothers’ JONAS 20 Tour, Letterman TV, Conan O’Brien TV, The Ringer from Spotify, BillboardTV, and top digital Creators featuring Mark Rober TV, Dhar Mann TV and Michelle Khare’s Challenge Accepted. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub, all subscription-free. To learn more, visit samsungtvplus.com. Follow us on Instagram, Facebook, X and LinkedIn.

¹Samsung Proprietary Data, 92% retention in month 4 after 3 months of usage for a minimum of 3 minutes each of the 3 months