Samsung Partners With Warner Bros. and DC Studios To Deliver ‘Super Big’ Superman Experience

Samsung Electronics America today announced the brand’s global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store¹.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9.

To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero alongside the Samsung Super Big TV lineup, bringing the excitement of the film to audiences across digital platforms and public spaces – including a video billboard in the heart of New York’s Times Square.

Additionally, Samsung Art Store, the leading digital art platform available on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users through August 31. Available on The Frame Pro and The Frame, as well as 2025 Neo QLED and QLED models², the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

The Samsung Super Big TV lineup includes 98”, 100” and, later this year, 115” Class options across Neo QLED and Crystal UHD models.² With massive screens, stunning picture quality and AI-powered enhancements for smoother images and deeper contrast, these models deliver a truly awe-inspiring home entertainment experience.

For more information, visit www.samsung.com.

About Superman

DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX^® July 9 2025, distributed by Warner Bros. Pictures.

1 Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice. Samsung Account login and internet connection are required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

2 Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.