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Samsung Wins Gold in AVA Digital Awards for Integrated Marketing Campaign
Samsung shines light on small businesses using display technology in stores and restaurants
2/13/2025
Samsung was named a Gold Winner of the 2025 AVA Digital Awards program, an annual, international competition that recognizes excellence in digital communications. The company received this distinction for its integrated marketing campaign, “Samsung Celebrates Big Ideas, Small Businesses,” which aimed to spotlight the lifeblood of the U.S. economy – small and medium-sized businesses (SMBs).
The Association of Marketing and Communication Professionals (AMCP) launched the AVA Digital Awards program over 30 years ago to honor creative professionals and teams from across industries for the planning, concept, direction, design and production of both digital campaigns and projects. Samsung’s multifaceted campaign set itself apart from other nominees through its use of marketing strategy, social media and influencer marketing, content marketing, customer relationship management (CRM) and email marketing, web development and public relations to promote how SMBs are actively using display technology and software to achieve their unique business goals.
SMBs featured in the campaign included:
Through the campaign, Samsung garnered over 1 million impressions and 30K engagements across its social channels and notable media placements in publications such as Commerce magazine, the official magazine of the Commerce and Industry Association of New Jersey (CIANJ). As a result of its product giveaway and a special holiday pricing promotion hosted in tandem with the campaign, Samsung awarded Big Spoon Creamery, an Alabama-based artisan ice cream company, a Samsung Pro TV and a one-year subscription to the all-in-one content management system Samsung VXT.
“As a long-time partner of SMBs, this campaign served as an amazing opportunity to shine a light on many incredible entrepreneurs currently using our display technology within their businesses,” said Sukhmani Mohta, Chief Marketing Officer of the Display Division, Samsung Electronics America. “We are proud to not only take home Gold in the AVA Digital Awards, but also to amplify the unique brand stories of our SMB customers on a larger stage.”
To learn more about how Samsung’s digital signage innovations help small businesses engage their customers, please visit samsung.com/us/business/displays.
