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Samsung’s The Wall Showcases Student Achievements at Syracuse University
The Wall helps prospective students envision their future at Syracuse University’s Newhouse School with engaging content about the campus experience and alumni accomplishments
8/31/2023
Samsung Electronics America, Inc., an industry leader in the global display market, is helping Syracuse University elevate its campus tour experience with The Wall installed in the S.I. Newhouse School of Public Communications. The Wall’s MicroLED technology provides a vibrant visual canvas for highlighting student accomplishments and the school’s world-class learning environment, enabling prospective students to envision their future at Syracuse.
The Newhouse School encompasses three buildings on the University’s 721-acre campus. Samsung installed The Wall in the Dedication Hall, which sits at the heart of the Newhouse 1 building and is the starting point for Newhouse School tours. Opened in 1964, Newhouse 1 is an architectural landmark with its cruciform-shaped design by renowned architect I.M. Pei, best known for his work on the Louvre Pyramid in Paris. When considering a video wall for Dedication Hall, the Newhouse School wanted a solution that would offer a cutting-edge storytelling experience while remaining true to Pei’s original design.
“Newhouse 1’s strong vertical pillars and soaring windows are striking to every person who enters the building,” said Susan Nash, Director of Administration at the Newhouse School. “We needed an equally stunning display to engage prospective students and illuminate the academic opportunities at the Newhouse School. We recognized The Wall’s premium picture quality and sleek appearance would deliver the ‘wow factor’ to make a lasting impression on students and their parents during our campus tours.”
The Newhouse School partnered with architecture, design and planning firm Gensler and audio-visual solution provider Fusion Digital to support Samsung on a custom installation utilizing five MicroLED displays that work together as a cohesive video wall. Five thin wooden panels distinguish the individual displays in a layout complementing the vertical pillars that characterize the interior and exterior of the building. The Wall’s flexible and modular system enabled an easy installation process, with each display fitting seamlessly with the existing paneled walls in Dedication Hall.