At Samsung, we’re passionate about doing what can’t be done. We think about the difficult and the seemingly impossible and then turn our imagination loose to find a better way. We evolve. We disrupt. We lead the way.

Together with our partners, we strive to create technology that is designed to enhance your life, helping you do things today that in the past simply weren’t possible. One of the most important and groundbreaking advances is the way in which we’re helping you capture and share the most precious moments in life. To do that, we have vastly improved our latest smartphones.

Today as we unveil the Galaxy S9 and Galaxy S9+, we are proud to say we’re introducing a device that rises to meet the ever-changing needs of our customers. In building the next great smartphone, we leveraged our position as the global leader in smartphones to make everyday moments epic.

Consider that in 2017 alone, it is estimated we took more than a trillion photos globally, shared more than one billion GIFs, sent three billion images, five billion emojis, and more than 10 billion videos – a number higher than the Earth’s total population. We do this because we are the social generation; we don’t just take pictures and video, we’re creating and sharing stories with one another. What we all want and need is a device that will help us quickly and seamlessly connect with friends and loved ones.

When the first cellphones started hitting the market three decades ago, few people believed that portable telephones could or would lead the way towards advancements in camera technology, artificial intelligence, language and translation, or video distribution. Over time, the portability has morphed into smart technology and the smartphone has evolved and become the focal touchpoint of our digital lifestyles.

We believe technology isn’t “one size fits all.” We listen to our consumers. We deliver the innovations they want—like an immersive screen, extended battery life, a spectrum of unlocking options, and devices with expandable storage and a headphone jack. Instead of forcing people to adapt to their technology, we give our users the flexibility to choose how to incorporate technology into their lives. We strive to let the consumer manage technology rather than the other way around.

We are investing in technologies that will define the future, including artificial intelligence, augmented reality, and network advances. With our SmartThings app and Bixby, we’re creating simpler, smarter, more connected experiences.

At the core of all those byproducts of the smartphone evolution is the idea of communication and developing new ways for people to connect and engage with one another – anytime, anywhere.

Photos and videos are now a core component of the way we communicate, so we created a smartphone that reimagines the camera. With a dual aperture lens for great low-light photos, a slow-mo camera that is four times slower than previous models, the Galaxy S9 and Galaxy S9+ camera not only takes better photos and videos, it enables you to see and share your world and experiences, to help express yourself in ways you couldn’t before. We’ve also focused on other ways to help you digitally navigate life.

That’s where Bixby comes in. At the core of Bixby is the idea that intelligence should help make your life easier and get more things done. With the launch of our Galaxy S8, Bixby leveraged artificial intelligence to help you get more out of your phone with fewer taps and swipes. With the Galaxy S9 and Galaxy S9+, Bixby shows you the practical side of augmented reality.

With Bixby and the Galaxy S9 camera, translation is now a single step. Just point the camera at foreign text, such as a sign or menu, to get the translation in real time. We’ve also introduced a number of new Bixby features. Calculate the calories in the meal in front of you, purchase a cool product you see while shopping, or virtually try on new cosmetics with the new Makeup feature to choose before you buy.

As our digital era continues to change, the lines of communication we use, and the ways in which we do it, do too. We brought together—and built upon—all of these investments to design and engineer a smartphone that delivers a different kind of experience. Communications reimagined is what we believe the Galaxy S9 and Galaxy S9+ is.

At Samsung, we are at our best when we are enabling genuine connections amongst people. We believe in the transformational power of technology to draw us closer together and facilitate meaningful communication – helping you do what you can’t – today for tomorrow.