Los Angeles, CA – April 7th, 2015 – Founding members of the UHD Alliance, representing leading companies in entertainment, technology, consumer electronics and distribution, today issued a call for contributors to join their mission to advance a new and differentiated entertainment experience for Ultra HD including high dynamic range, wide color gamut, high frame rate and advanced audio.

The goal of the Alliance is to ensure these technologies, coupled with performance metrics, will deliver a premium entertainment experience throughout the Ultra HD ecosystem from content creation to consumer enjoyment.

In addition to working discussions around technical specifications and certification details, the UHD Alliance will help develop industry-standard branding so that consumers can clearly identify certified premium UHD content and devices offered in the marketplace.

“The members of the Alliance have joined together in a united effort to advance and maintain the highest standards for premium entertainment experiences.  Following the establishment of our organizational structure, work scope and goals, we are now welcoming new contributing members,” said Hanno Basse, President of the UHD Alliance.

Companies that want to join the UHD Alliance as contributing members can request membership information from the UHD Alliance at www.UHDAlliance.org/

ABOUT THE UHD ALLIANCE

The UHD Alliance (UHDA) is a global coalition of leading film studios, consumer electronics manufacturers, content distributors and technology companies that have aligned to define the next generation premium UHD experiences including high dynamic range, wide color gamut, high frame rate and advanced audio.  Founding members include The DIRECTV Group Inc, Dolby Laboratories, Netflix, Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Technicolor, The Walt Disney Studios, Twentieth Century Fox Film Corp. and Warner Bros. Entertainment.