With the 2022 Consumer Electronics Show (CES) wrapping up this week in Las Vegas, Nevada, Samsung’s Anna Groffsky, Corporate Marketing, gave a behind-the-scenes look at the world’s most influential technology event. As a member of Samsung’s Future Generation Lab, Anna presented during Samsung’s Pre-Show Keynote: Together for Tomorrow, where she discussed her role researching the growing desire for personalization among consumers and unveiled the newest expansion of the Bespoke Home collection.

“Attending CES and being a part of the Samsung Pre-Show Keynote: Together for Tomorrow was a thrilling experience I will truly never forget,” said Anna.

Throughout this exciting week, Groffsky shared her personal CES experience – from pre-show preparations with exclusive backstage reactions to groundbreaking innovation on display at the Samsung booth. Join Anna and her fellow presenters as they take you through their time at CES 2022: A Day in the Life.