Samsung Electronics America (SEA), the U.S. Sales and Marketing subsidiary of Samsung Electronics, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and network systems. Across its diverse portfolio of products, services and AI technology, Samsung is creating smarter, more sustainable and connected experiences that empower people to live better.
For nearly five decades, Samsung has invested in American people, innovation and advanced manufacturing across industries central to economic growth, national competitiveness and everyday life.
Samsung’s Impact at a Glance
- 76% of U.S. households own at least one Samsung product1; 27% own three or more2.
- Samsung’s U.S. team has grown to 20K+ members over more than 45 years3.
- Samsung has invested $100B+ in the U.S., with its U.S. facilities generating $40B+ in economic impact and supporting 175K+ jobs4.
Innovation in America
#1 in the Global Market
Samsung is a global market leader across key technology categories, including displays5, TVs6, smartphones, gaming monitors7 and memory.
Advancing AI for Everyday Life
Samsung has invested in artificial intelligence for more than a decade, building intelligent connectivity across its devices and services to make technology more personal, intuitive and useful in everyday life.
Samsung’s 2026 vision, “Your Companion to AI Living,” moves AI from a feature to a trusted partner across mobile devices, TVs, appliances, health and the connected home.
Investing in U.S. Manufacturing
Samsung continues to invest in advanced manufacturing and innovation in the U.S., supporting jobs and economic growth in communities across the country.
$100B+ Invested in the U.S.
Samsung has invested more than $100 billion in the U.S., strengthening its presence across technology, manufacturing and innovation.
Expanding Semiconductor Manufacturing in Texas
Samsung is expanding a trusted U.S. semiconductor ecosystem across advanced manufacturing, R&D, suppliers and workforce development in Central Texas.
Since 1996, Samsung has invested $34.8B between its two campuses. Samsung’s commitment to this region is measured in impact: in 2025, the company supported 28,000 jobs and $2 billion in salaries.8
South Carolina
Samsung’s first U.S.-based home appliance manufacturing facility in Newberry, SC opened in 2017, with more than $900M in economic impact for the region.
Biologics
Samsung Biologics is building a U.S. biopharmaceutical manufacturing presence that brings global scale closer to American clients and strengthens the Maryland life sciences ecosystem. Its $353M acquisition of the Rockville, Maryland facility marks Samsung Biologics’ first U.S. manufacturing presence and adds 60,000 liters of capacity9 to its global manufacturing network.
Serving Communities
Samsung is committed to using its technology, resources and people to create meaningful opportunities in communities across the U.S.
Samsung Solve for Tomorrow
Samsung Solve for Tomorrow is an annual competition that challenges students to develop STEM-based solutions to pressing societal and environmental issues in their communities.
Since 2010, 620,000+ students have submitted 27,000+ entries, and Samsung has awarded $31 million in technology and classroom resources to 4,000+ schools nationwide.
Supporting Veterans and Military Families
For more than 20 years, Samsung has used its technology and resources to support service members, veterans and military families. Through a partnership with the American Legion, Samsung established a $5 million scholarship fund that has supported 2,000+ students10.
Sustainability
100% Renewable Energy
Samsung’s U.S. operations and manufacturing sites’ power use is matched by 100% renewable energy. That’s nearly the amount of energy needed to power all of Sonoma County.
Responsible Recycling
In the U.S. alone, Samsung has collected more than 1.4 billion pounds of e-waste since 2012 — an average of approximately 100 million pounds each year.
ENERGY STAR Certified
Samsung is committed to helping consumers save energy and offers more than 630+ ENERGY STAR certified models designed to help save power, lower bills and reduce carbon emissions.
ENERGY STAR-certified products include 100% of dishwashers; 100% of washer/dryer combos; 93% of refrigerators; 65% of front-load washers; 60% of built-in cooktops; 58% of electric ranges; 34% of dryers; and 33% of top-load washers. ENERGY STAR certified products can save up to $450 on household energy bills each year.11
SmartThings Energy and AI Energy Mode
Samsung is pioneering smarter, more efficient homes. By tracking usage and adjusting in real time, appliances like fridges, washers, dryers and TVs reduce energy consumption based on users’ needs and help reduce their environmental impact.
Recycled Materials
Samsung’s goal is to use 50% recycled materials in plastic parts of its products by 2030, and 100% (by weight) by 2050.
Re-newed with Care
Samsung Certified Re-Newed refurbished devices use 100% genuine parts, get battery performance comparable to new, undergo rigorous quality testing and come with the same warranty as a brand new phone.
Awards & Recognition
Fast Company: Samsung Electronics was named to Fast Company’s Most Innovative Companies list for 2026, earning the #4 spot in the Consumer Electronics category and the #7 spot in the Corporate Social Responsibility category.
TIME: Samsung was recognized by TIME as one of the Top 10 Most Influential Hardware Companies of 2026.
USA TODAY: Samsung was recognized and named one of USA TODAY’s Most Trusted Brands 2026.
American Customer Satisfaction Index (ACSI®): Samsung’s Mobile Experience Customer Care was ranked #1 in overall customer satisfaction for mobile devices in the 2026 American Customer Satisfaction Index Survey, marking the third consecutive year at #1. Samsung was also the most recommended Home Appliance and TV Brand, according to ACSI® in 2025.
J.D. Power: Samsung was the most awarded brand in the J.D. Power 2026 U.S. Appliance Satisfaction Study.
Interbrand: Samsung ranked among Interbrand’s Top 5 Best Global Brands from 2019–2025.
1 Samsung Cross Category Ownership Study, 2023
2 Samsung Cross Category Ownership Study, 2023
3 In the U.S., Canada and Mexico
4 Samsung Economic Impact Study, 2020
5 Source: Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs.
6 Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
7 Source data: IDC Quarterly PC Monitor Tracker 2025Q4
8 A Report of the Economic and Fiscal Impact of Samsung Austin Semiconductor, LLC and Taylor Fab 1 Central Texas Area
9 Source: https://samsungbiologics.com/media/company-news/samsung-biologics-completes-acquisition-of-gsks-manufacturing-facility-in-rockville-maryland
10 Source: https://www.legion.org/get-involved/scholarships/samsung-american-legion-scholarship
11 Source: U.S. EPA
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