Highlights from Samsung Activations at New York Fashion Week

Samsung curated thoughtful experiences and partnerships at the intersection of technology and fashion that showcased the brand’s commitment to inspiring creativity and igniting passions during this year’s New York Fashion Week (NYFW).

Lucid Dream by LaQuan Smith | Samsung Galaxy

Laquan Smith, Spring 2025, New York City, September 9, 2024

Samsung teamed up with LaQuan Smith to debut a range of sleepwear ensembles, inspired by Galaxy Ring’s innovative design and advanced sleep tracking insights. This line was entitled Lucid Dream by Laquan Smith | Samsung Galaxy, and just like the Galaxy Ring, can seamlessly take you from day to night while looking and feeling your best. Galaxy Ring was highlighted throughout the show, with looks inspired by its 24/7 health monitoring, and its stylish design serving as a practical yet eye-catching accessory.

Laquan Smith, Spring 2025, New York City, September 9, 2024

Plus, LaQuan used the new Galaxy Z Fold6 throughout the creative process — sketching designs and using Galaxy AI translation features to coordinate with partners and vendors around the world.

During the after party, Galaxy Z Flip6 was on display for guests to take selfies and experience the power of Galaxy AI for themselves. Special guests included Jordan Chiles, JaNa Craig, Serena Page, West Wilson, Rickey Thompson, and more.

Vogue X Samsung Galaxy

In partnership with up-and-coming designer Colin LoCascio, Samsung and Vogue designed a collaborative program called The Movement of Design: Where Technology Meets Fashion.

During this gallery-style event, Samsung showed off countless ways that Galaxy AI — its comprehensive suite of mobile AI tools — can enhance fashion, creativity, and so much more.

The event featured motion sensors that tracked hand movements — creating designs in Colin’s unique style — and hands-free photos using Galaxy Z Flip6.

MSCHF X Samsung Galaxy

At the conclusion of NYFW, Samsung and MSCHF created a limited-edition product drop and content campaign centered around Galaxy Z Flip6 and Galaxy Ring.

Featuring luxurious, one-of-a-kind cosmic-themed packaging, and innovative products, this partnership was crafted to combine tech and fashion lovers’ passions.