Mobile
Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences
New innovations including Knox Enhanced Encrypted Protection, updated Knox Matrix threat response, and quantum-resistant Secure Wi-Fi bring strengthen privacy and user control for upcoming Galaxy smartphones
7/8/2025
Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Galaxy smartphones. As mobile experiences become increasingly intelligent and connected, Samsung is reinforcing the foundations that protect them — introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. These updates reflect Samsung’s ongoing commitment to delivering mobile technology that is both powerful and trusted in a rapidly evolving digital world.
Next-Generation Mobile Security for AI Personalization
Samsung is introducing Knox Enhanced Encrypted Protection (KEEP) as its latest innovation in mobile security — a new architecture designed to safeguard the next generation of personalized, Galaxy AI-powered features. KEEP[1] creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.
Supporting Galaxy’s Personal Data Engine (PDE), KEEP helps secure a user’s deeply personal insights — such as routines and preferences — that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault — Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user’s control.
KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions, and other applicable on-device features that rely on user-specific inputs — enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background — elevating privacy from a setting to an embedded design principle.
Smarter, More Connected Threat Response with Knox Matrix
As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users — with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk — such as system manipulation or identity forgery — it is automatically signed out of the Samsung Account,[2] cutting off access to cloud-connected services to prevent threats from spreading.[3]
Users are notified across their connected Galaxy devices and guided to the Security status of their device settings menu,[4] where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities increase.
Together, these updates make Galaxy’s ecosystem-level protection more dynamic, intuitive and visible — empowering users to maintain trust across all their devices with more clarity and confidence.
Secure Wi-Fi Strengthened with Quantum-Resistant Encryption
In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi[5] extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework[6] designed to strengthen network protection against emerging threats — particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.
Quantum computing, once fully realized, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to be more resilient against future attacks that capture encrypted data with the intent to break it once quantum technology matures — a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.
In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:
- Auto Protect: When activated, it automatically activates in public places like cafés, airports, or hotels, securing Wi-Fi connections without requiring user action.[7]
- Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay, to anonymize device information and help prevent tracking.[8]
- Protection Activity: Provides visibility into protection history by showing which apps and networks have additional protection and how much data was encrypted over time.