The Frame in 2026 will have its connections built-in, while maintaining its slim profile thanks to the included Slim Fit Wall Mount, which easily mounts the TV flush with the wall, just like a picture frame. And, new back stoppers make it simple to connect and disconnect cables, without having to take the TV off the wall.
The Frame Pro and The Frame are also upgraded with our award-winning Glare Free technology to further minimize reflections and make artwork appear even more realistic. For gamers, both models feature Motion Xcelerator 144Hz6 for ultra-smooth motion, while new DLG 240Hz7 can reach even higher frame rates when connecting a compatible PC.
Samsung is also expanding The Frame lineup with a soon to launch 55” Class size for The Frame Pro, alongside additional options coming later on.
The Definitive Art TV Experience
Central to The Frame’s customization is the ever-expanding Samsung Art Store8, now offering subscribers access to more than 5,000 works from over 800 artists, including exclusive collections from the likes of Art Basel, MoMA, Art Institute of Chicago, Keith Haring and many more. Our gallery, museum, and independent artist partners are supported through these subscriptions, ensuring they benefit from every membership.
Plus, Art Store Streams lets you sample 30 new, curated artworks every month, providing over 350 remarkable pieces to explore for free each year. And with Pantone® Validated ArtfulColor, The Frame Pro and The Frame showcase this unparalleled selection with stunning accuracy.
To complete the aesthetic, Samsung offers the broadest array of bezel options. That includes Modern Brown, Modern Teak, Modern White and even Sand Gold Metal options from Samsung. Or, you can explore even more elaborate bezel offerings from partners like Deco TV Frames, designed exclusively for The Frame Pro and The Frame.
For an audio experience as beautiful as the visuals, these displays pair easily with 2026 Samsung Q-Series soundbars and all-new Music Studio speakers, which are launching soon.
Like The Frame, Music Studio 7 and Music Studio 5 are designed to deliver premium performance while blending seamlessly with your home. Using enhanced Q-Symphony9, you can pair up to five Samsung sound devices with your Samsung TV, synchronizing their audio for more robust and detailed sound, all while enhancing your aesthetic.
Intelligence Meets Artistry
More than just a beautiful display, The Frame Pro and The Frame are now more insightful than ever thanks to Samsung Vision AI Companion10.
This experience lets you ask your TV anything, and Bixby will provide a natural language response with related content. Separate apps are available for Microsoft Copilot and Perplexity, so you can search for and discover information exactly how you like11.
Also on board is the award-winning AI Sound Controller Pro, which lets you separately raise or lower the volume of voices, music, or background effects, for a truly personalized listening experience12. And, AI Soccer Mode13 takes matchday to the next-level with AI-driven picture and sound, delivering vivid colors, smooth motion, and clear stadium sound for every soccer fan.
These features are seamlessly integrated into our One UI Tizen OS14, upgraded in 2026 for streamlined access to your favorite apps and services, and supporting up to 7 years of OS updates15 to ensure your TV stays current.
It’s never been easier to enjoy everything you love, including the subscription-free Samsung TV Plus16 for 2,700+ streaming options, including 750+ channels, along with Samsung Gaming Hub17 for console-free cloud gaming.
Pricing & Availability
To celebrate launch, Samsung is offering even more ways to effortlessly elevate your purchase of The Frame Pro or The Frame.
With purchase of the 2026 The Frame Pro on Samsung.com, you can now score the Picture Perfect Bundle18 – which offers over $800 of savings. The bundle includes a white bezel, Ultra-Slim soundbar, professional installation, a one year Art Store subscription and two years of Samsung Care+ – giving you everything you need to enhance your décor.
And across all national retailers, you can earn 50% off your choice of our customizable bezel options19 with purchase of the 2026 editions of The Frame Pro or The Frame, so you can perfectly match your TV with your style.
The Frame Pro is rolling out now at Samsung.com and retailers nationwide. The Frame will be available later on.
For more information, please visit www.samsung.com.
1 Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that can be interchangeable and has the ability to put on a frame over it.
2 Customizable bezels sold separately.
3 Based on number of curated, exclusive collections on Samsung Art Store, number of bezel options available via Samsung.com/Deco TV Frames and sizes available across The Frame Pro and The Frame.
4 Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
5 Utilizes AI-based formulas.
6 4K 144Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.
7 DLG 240Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary. DLG 240Hz will reduce image resolution. Visual quality and results vary by title and system configuration.
8 Includes free 30 refreshed artworks monthly through Art Store Streams throughout the year. Paid subscription required to enjoy all the art from the Art Store. Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.
9 Q-Symphony requires a compatible 2020-2026 Samsung TV. Please refer to samsung.com for more information.
10 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Uses AI-based formulas.
11 Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.
12 Feature availability varies by input source/app. Utilizes AI-based formulas; results vary. Samsung account and internet access required. The Frame Pro features AI Sound Controller Pro. The Frame features AI Sound Controller.
13 AI Soccer Mode must be turned on in settings. Utilizes AI-based formulas.
14 Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
15 Based on model year; requires internet connection.
16 Channels may vary by location and are subject to change. UI is subject to change without prior notice.
17 High speed internet connection, additional gaming service subscriptions and compatible controller required.
18 Terms apply, while supplies last on Samsung.com. Promotion applied at checkout.
19 Code redeemable on S.com. Excludes Sand Gold Metal.
