Display
Samsung and Oak View Group Partner to Elevate Fan Experiences and In-Venue Sponsorship Applications at Live Entertainment Venues
The multi-year strategic partnership with Oak View Group sets new standards for experiential innovation across its portfolio of over 400 live event venues
6/13/2024
With a shared vision to enhance and expand new possibilities for live events, Samsung and Oak View Group (OVG), a global leader in venue development, management, hospitality services and 360-degree solutions, today announced a multi-year partnership to transform the fan experience through advanced display technologies and integrated digital solutions.
Together, the two leading brands aim to pioneer fan experience-led innovation by integrating cutting-edge Samsung display technologies across OVG’s elite roster of arenas, stadiums, convention centers, performing arts centers and other institutions worldwide. This partnership marks a first-of-its-kind integration for Samsung in live event venues, significantly expanding its brand presence and impact on an unprecedented scale across the industry.
This global partnership enables OVG to seamlessly incorporate Samsung LCD Displays to enhance and personalize fan experiences within its portfolio of venues while showcasing this market-leading technology to its robust client list. OVG serves as a liaison between brands and technology vendors by fostering collaborations that promise memorable experiences for music and sports enthusiasts. With a collective audience of millions across 400 venues, OVG provides a powerful platform to expose brands to a vast and diverse audience, ensuring maximum visibility and engagement.
”Our partnership with Samsung marks a significant milestone in our mission to redefine the live entertainment experience,” said Tim Leiweke, Chairman & CEO of Oak View Group. “By leveraging Samsung’s innovative technology, we are setting new benchmarks for immersive and engaging fan experiences across our global network of venues. We are committed to leading the way in delivering unparalleled experiences at every one of our venues.”