Samsung Art Store Heads to High Point Market with The Metropolitan Museum of Art and Eichholtz to Show How Art TVs Are Reshaping Home Decor

• The Frame and The Frame Pro, paired with Samsung Art Store’s 5,000+ artworks, let designers bring the world’s great collections into today’s modern living room.
• Samsung Art Store joins Eichholtz’s High Point Market showroom, where The Frame Pro displays “Tales of Fall,” a new selection of works from The Metropolitan Museum of Art, finished with bezels from Deco TV Frames.
• Eichholtz hosts a panel on designing for the digital home, “Beyond the Black Box: The New Role of Art, Design & TVs in the Home,” on Sunday, October 18 at 11 a.m.
• Samsung is offering design professionals a 25% trade discount on The Frame and The Frame Pro, exclusively at High Point Market, October 17–21.

For decades, the TV was something designers had to hide, disguise or design around. Samsung Art Store¹ and The Frame TV have changed that equation, turning the screen into a canvas and giving homeowners a way to personalize their space with art that changes as often as they’d like with an Art Store subscription. As the leading TV art subscription service², the Samsung Art Stores puts more than 5,000 artworks from over 800 artists at a viewer’s fingertips, so when The Frame TV is off, the screen displays art instead of a black rectangle.

At High Point Market, October 17-21, Samsung Art Store is joining Eichholtz and The Metropolitan Museum of Art to show designers what that looks like in practice and to open a conversation about designing for an increasingly digital home. Designers can experience it in two ways. The first is the Eichholtz showroom, where The Frame Pro is styled into the space as an intentional design element and displaying art from The Met. The second is a panel discussion on the new role of art, design and TVs in the home.

Samsung is also introducing a limited-time, 25% trade discount on The Frame TV and The Frame Pro, plus a 90-day trial of the Art Store offered exclusively to design professionals attending High Point Market. Designers attending the Market can visit the Eichholtz showroom and claim their trade discount, with a twist. A custom vending machine turns the offer into a keepsake: drop in a token and receive a small card with artwork from The Met collection on one side, and a unique discount code on the other. Discount codes will also be available at the panel on Sunday. Quantities are limited while supplies last.

Inside the Eichholtz Showroom

Inside the Eichholtz showroom, visitors won’t find TVs tucked away. Instead, The Frame Pro is seamlessly styled into the space, hung and framed like art. It’s a small detail with a big implication: technology and thoughtfully designed interiors don’t have to compete for the same square footage.

In an Eichholtz showroom, the Samsung Frame displays “Autumn Landscape with a Colliery” by George Price Boyce, courtesy of The Metropolitan Museum of Art, from the Samsung Art Store.

The screens display works from Tales of Fall, a new selection of art from longtime partner The Metropolitan Museum of Art, now available in the Samsung Art Store, shown alongside Eichholtz and The Met’s latest furniture and home decor collaboration. Each TV is finished with a customizable bezel from Deco TV Frames, the Samsung-compatible frame collection that lets The Frame and The Frame Pro match the finish of the room’s décor.

“Our collaboration with The Met has always been about finding new ways to bring the stories of art and history into contemporary interiors,” said Edwin van der Gun, Chief Creative Officer of Eichholtz. “Working with Samsung adds another dimension to that mission, and I’m excited to see these incredible digital artworks living alongside our latest introductions at High Point Market this fall.”

“There’s something special about seeing a piece from The Met collection presented in an unexpected locale such as this one,” said Josh Romm, Head of Global Licensing and Partnerships at The Metropolitan Museum of Art. “Collaborating with Samsung Frame TV and Eichholtz allows new opportunities to experience reminders of art, design, and culture outside of the Museum.”

Beyond the Black Box: The New Role of Art, Design & TVs

The conversation continues on Sunday, October 18 at 11 a.m., when Eichholtz hosts a panel discussion titled Beyond the Black Box: The New Role of Art, Design & TVs in the Home. Moderated by Cindy Hodnett, Executive Editor of Designers Today, the panel features:

• Corey Damen Jenkins, Interior Designer
• Daria Greene, Global Head of Content and Curation, Samsung Art Store
• Leanne Graeff, General Manager of Product Design, The Met Store and Licensing

Panelists will explore how art and technology are reshaping the way designers approach the home.

“The best technology in a home is the kind you don’t have to think about, it just fits,” said Roger Evoy, Director of Product Marketing and Partnerships, North America and Europe at Samsung Electronics. “With thousands of pieces in the Samsung Art Store, The Frame adapts to the designer’s aesthetic, the client’s style, and even the season or mood. This collaboration with The Met and Eichholtz is a great showcase of the idea that while the art changes, the design is always intentional.”

The showroom moment at High Point Market is a small-scale version of a bigger shift Samsung Art Store has been pushing for years, that a TV can be a design element, not a design detractor. At High Point Market, that philosophy gets to live in a room built by people whose entire job is making spaces feel intentional.

The Frame: A Canvas That Fits the Room

Designed to serve as modern digital canvases, Samsung Art TVs display artworks with vibrant color and rich detail. Both The Frame Pro and The Frame, Samsung’s industry-leading Art TVs, are designed to blend seamlessly into your décor, just like a real picture frame. The Frame lineup is also available across various Class Sizes and with customization options to help transform any space into a gallery.

Samsung further expanded its art TV lineup in 2026, offering the Samsung Art Store on select Micro RGB, Neo QLED, QLED, and MICRO LED series. Plus, marking a first for Samsung OLED TVs, Samsung Art Store is now available on the flagship OLED S95H, offering even more ways to enjoy everything Art Store has to offer.

1 Subscription required at $4.99/mo. plus taxes & fees. Samsung Account and Wi-fi required..Samsung Art Store available on select Samsung TV models. Customizable Frame bezel sold separately.  Not all artwork shown is available on the Art Store.. Art availability varies.. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

2 Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that offers a customizable frame that can be interchangeable and has the ability to put on a frame over it