Samsung Newsroom U.S.
Samsung Global Newsroom Samsung Global Newsroom
BackBack to Product

Samsung Brings Legendary Artist Keith Haring Collection to The Frame

Twelve modern masterpieces now available on Samsung Art Store for millions of users worldwide

11/30/2023

Samsung Electronics, a global leader in the display industry, today announced the launch of a new collection of Keith Haring’s renowned work to Samsung Art Store1, starting on December 1. The collection features 12 of the legendary artist’s most notable pieces2 from the 20th century, introducing his indelible legacy to homes across the globe.

“We’re thrilled to bring the power and vitality of this contemporary master to the Samsung Art Store,” said Seline Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Keith Haring created a visual language that is recognizable around the world, and we’re delighted to provide these artworks on a digital platform for our global audience to enjoy at home.”

Keith Haring, one of the most renowned young artists of his time, was a quintessential representation of New York urban street culture in the 1980s. Inspired by the street art that characterized the city, Haring began exhibiting his work in galleries and museums around the world. He also participated in social awareness projects, including literacy campaigns and anti-AIDS initiatives.

Samsung Art Store users can now display works such as “Radiant Baby”, “Retrospect”, and “Untitled (Dancing Dogs)” making these iconic Haring artworks more widely available to consumers worldwide. The selection is also specially curated and optimized for The Frame’s 16:9 screen ratio.

woman looking at Keith Haring's Retrospect on Samsung The Frame

The selection of Keith Haring’s artwork is specially curated and optimized for The Frame’s 16:9 screen ratio.

“Working with Samsung Art Store felt like a great opportunity to share Keith Haring’s iconic artwork with a global audience,” said David Stark, the Founder and President of Artestar, an international brand licensing and consulting agency representing the Keith Haring Studio. “Keith lived by the ethos of ‘art is for everybody,’ and The Frame allows his work to enter the homes of fans and newcomers alike. We hope this collection will spark interest in Haring and his legacy.”

Keith Haring Dancing Dogs shown on Samsung's The Frame

Throughout his career, Haring produced art not just as a creative outlet, but also for the betterment of his community. He created numerous murals, sculptures, and paintings to benefit hospitals, underprivileged children’s groups, and various community health organizations. His foundation is committed to working with museums, galleries, publishers, and art education program curators to commemorate his work. Haring has been the subject of several international retrospectives, and his work is featured in major private and public collections, including the Museum of Modern Art, the Whitney Museum of American Art and much more.

The Frame allows Keith Haring’s work to enter the homes of fans and newcomers alike.

Since the inception of Samsung Art Store in 2017, Samsung has partnered with notable artists, museums and art galleries to make it possible for users to view masterpieces and invaluable collections from the comfort of their own homes. Alongside this collection, Samsung Art Store houses thousands of additional digital artworks from masters — such as Gustav Klimt, Kandinsky and Van Gogh — and digital art collections from major global institutions — including Tate in London, the Prado Museum in Madrid and the Belvedere Museum in Vienna.

Keith Haring's iconic figures shown on Samsung The Frame

About Artestar
Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers, and creatives.
All content © Keith Haring Foundation. Licensed by Artestar, New York.
[1] Samsung Art Store subscription is required.
[2] The number of works available may vary depending on region.

Press Kit

6 Items
1.94 MB
Images.zip (5) - 1.94 MB
Article.txt - 3.58 KB

Media Contact

Content & Services

SamsungTV@kcsa.com