Samsung Brings Microsoft Copilot to 2025 TVs and Monitors, Unlocking Smarter On-Screen Experiences

Samsung today announced a new integration of Microsoft Copilot with its 2025 lineup of AI-powered TVs and Smart Monitors,¹ building on its commitment to offering even more personalized and intelligent features on screen with Samsung Vision AI².

With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens.

“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”

A More Connected AI Experience

Along with recent updates to Samsung Vision AI, including upgrades to Samsung Click to Search and Bixby, its on-device voice assistant, Copilot’s integration expands on a richer, more contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.

Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search, enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, Copilot can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screens in the user’s home.

“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”

As the leading global TV manufacturer for 19 consecutive years³, Samsung is in a unique position to create the most intuitive and supportive AI companion for the home.

To learn more, visit www.samsung.com

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

1 Copilot is available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame,  as well as the M7, M8, and M9 Smart Monitors. Availability will expand to additional regions and models over time and may vary by market.

2 Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). See individual TV model specifications for details

3  Based on the market research firm Omdia.