Samsung Gaming Hub for Mobile: Discover and Play Instantly on Your Galaxy Phone

Samsung Electronics has revealed that its Gaming Hub for mobile is captivating a wider gaming audience thanks to instant access to games with the cloud gaming-enabled Instant Plays feature, which is currently in beta. During an on-stage session at the annual Game Developers Conference, Samsung Corporate Vice President Jikhan Jung dove into more detail on how Samsung’s continuing innovation in game streaming is a win for players and partners.

“Our vision of Gaming Hub for mobile is to provide an all-in-one gaming platform optimized for Galaxy owners that makes playing and discovering games much easier without downloading and waiting,” said Jung. “We continue to listen to the player community, and we know that bringing game streaming with cloud technology to the mobile platform provides a substantial update to the current app store for a more seamless experience.”

Earlier this week, Jong Woo, Samsung’s Vice President and head of game services, discussed bringing discovery back to mobile games and the benefits to publishers at the Pocket Gamer Connects event in San Francisco. “At Samsung, not only do we believe instant access to games will change how mobile gamers discover and consume content, in the same way streaming services for music and movies have done, it will also change the way game publishers think about user acquisition,” said Woo. “We believe this could vastly improve mobile game distribution and unlock new opportunities for games to find new audiences.”

Samsung’s game streaming approach is expanding access and growth in gaming across the Galaxy ecosystem:

• Gaming Hub for mobile featuring Instant Plays offers immediate access to games without installation, leading to greater game discoverability. Instant Plays are currently in a limited beta with select games in the US and Canada.
• Samsung’s cloud platform supports Android native APKs, provides a cloud-based attribution solution with major mobile measurement partner (MMP) providers, and supports existing in-game monetization models for a seamless fit with game publishers’ current operations.

As the evolution of the Game Launcher feature on Galaxy devices, Gaming Hub for mobile builds on Samsung Gaming’s mission to offer more choices in how people discover and play games they love. Samsung introduced the Gaming Hub in 2022 as an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Samsung Gaming Hub for larger visual displays can be found on select Samsung Smart TVs, monitors, and the Freestyle 2^nd Gen projector.