Emerging Technology
Samsung Launches ‘Game Portal’ on Samsung.com
6/29/2023
Samsung Electronics Co., Ltd. today announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world, starting with the U.S., the U.K., Germany, France, Italy, Spain and Brazil in late June.
The Game Portal is a one-stop online store for gamers designed to significantly increase the convenience of browsing and purchasing products such as smartphones, TVs, gaming monitors and high-performance SSDs. It also provides customers with a variety of gaming-related content in one place, fine-tuned to their preferences and experiences.
In 2021, Accenture, a leading global professional services company, published an illuminating gaming-related study. The study found that half of the gaming population are cross-platform gamers who use more than one device to play, spending an average of 16 hours a week gaming, as well as eight hours a week watching gaming-related video content and six hours a week participating in gaming-related communities.
In response to these customer trends, Samsung has designed the Game Portal to provide an impressive variety of content, such as gaming product information, domestic and international expert reviews, product purchase benefits and offers, product utilization ideas that help users enjoy games more, and game-related news.
“Gaming has become an important part of consumers’ lifestyle, not just entertainment, especially for Millennials and Gen Z,” said Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics. “We will implement various initiatives to provide customers with a superior gaming experience, from purchase to use, by providing an environment that makes it enjoyable and easy to purchase gaming-related products.”