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Samsung is Most Recommended Home Appliance and TV Brand, according to ACSI®
9/9/2025
Samsung has been named the top brand for home appliances and TVs by the American Customer Satisfaction Index (ACSI)1, a national measure of how U.S. consumers rate the products and services they use most.
Samsung research shows that over 80% of consumers say they have had such a positive experience with a brand that it will always be their first choice. Some of the top reasons for a positive experience include getting the highest quality (58%), getting a good deal (55%) and good customer service (52%).2
According to ACSI, Samsung is the most recommended home appliance and TV brand, driven by customers’ strong pride of ownership. Consumers cite product quality, design and reliable customer support as key reasons they choose and continue to recommend Samsung home appliances and TVs.3
Not only are Samsung home appliances and TVs packed with innovative features, but the standout design, build quality and nationally recognized level of customer support mean customers feel proud of their investment on a long-lasting purchase.
What makes Samsung the most-recommended brand?
Samsung secured the top spot in the ACSI rankings in service experience for home appliances for the third year in a row and for TVs for the second year in row. According to ACSI, Samsung home appliance owners say they value their products, thanks to their fantastic performance and features. Samsung TVs also took No. 1 across a number of rankings, spanning picture quality, sound quality, durability, connectivity, overall design, as well as exterior design (color, styling and finish).
Samsung’s Care Team delivers top service—meaning that if something goes wrong, the issue gets resolved quickly and efficiently. ACSI also ranked Samsung No. 1 in customer satisfaction and No. 1 in service experience. These are top priorities for Samsung to deliver on: The company’s research shows that 90% of TV buyers and 94% of home appliance shoppers are more likely to choose a brand known for strong customer service4.
Home Appliances
The kitchen is the heart of the home and Samsung customers report high marks on the brand’s commitment to keeping home appliance products performing. When an appliance needs service, the care team is here to help. Top-ranked by the ACSI for service ease, service help, service time and service repair, the Care team works hard to make sure issues are resolved in as little time (and with as little stress) as possible.
Samsung is an industry leader in integrating AI into home appliance technology for smarter product and energy use and its Bespoke AI line integrates advanced AI technology with powerful connectivity and thoughtful design to make cooking, cleaning and doing laundry easier and more convenient. From the Bespoke AI Family Hub™ Refrigerator, which keeps track of groceries and connects your entire smart home ecosystem, to the Bespoke AI Vented Laundry Combo™, which intelligently washes and dries in one machine, Samsung’s Bespoke AI home appliances simplify daily life.
New this year, ACSI conducted a survey of vacuum consumers and Samsung Vacuums ranked highest in customer satisfaction. With innovations like the Bespoke Jet Bot Combo™ AI Robot Vacuum and Mop with All-in-One Clean Station® with Auto Steam and the Bespoke AI Jet™ Ultra Cordless Stick Vacuum with All-in-One Clean Station®, consumers can easily find the ideal solution for their floor care needs.
TV
Samsung offers an expansive lineup of standout TVs that deliver AI-enhanced experiences, innovative designs, and cutting-edge features that receive top rankings from customers. This includes the Neo QLED 8K series, Neo QLED 4K series, OLED series, as well as award-winning art TVs like The Frame Pro. Across the 2025 TV lineup, Samsung Vision AI5 provides not only fantastic visuals and immersive sound, but also several new experiences that bring you closer to your content – such as the ability to ask your TV anything2, translate closed captions3, control your TV with a Galaxy Watch4 and more.
As the #1 global TV brand for 19 years running6, Samsung recognizes the importance of delivering exceptional service and innovation for all shoppers. To ensure you can consistently enjoy the best possible viewing experience, Samsung offers a 7-year free Tizen OS Upgrade program across its TV lineup. This means you can receive access to ongoing software enhancements and long-term upgrades, keeping your TV routinely up-to-date with the latest cutting-edge technology.
Not only were Samsung TVs ranked #1 by ACSI for overall quality, picture quality, and sound, they were also rated No. 1 in the big screen category7. Today, large TVs are the fastest growing segment in the industry8. Samsung is continually innovating to offer more super big TV options with exclusive features like Supersize Picture Enhancer9, which optimizes visuals for the bigger screen. That means you can get the best possible viewing experience, no matter which size TV you shop.
Additionally, Samsung dedication to customer satisfaction was further acknowledged in the ACSI rankings, where it received recognition for courtesy and helpfulness of service techs, timeliness of service repair, service repair outcome and warranty coverage.
A Customer-First Care Strategy
Why is Samsung Care satisfaction so highly ranked? It’s part of its customer care strategy which places a priority on getting your products up and running as soon as possible, whether that’s teaching customers how to do it themselves or expanding its care network to certified third-party providers so more customers can get help faster.
“We’re proud to be consistently recognized by our customers in the ACSI survey, a testament to the improvements we have made to the end-to-end customer experience,” said Nick Webert, Executive Director of Samsung Customer Care. “We know even the most durable products may need service, and that our customers deserve for them be fixed quickly, the first time. That is why we’ve invested in best-in-class training, efficient parts distribution and expanded our Samsung Beyond Boundaries10 program to provide more customers with quality care in the US.”
Samsung also tailors its care efforts specifically to one of its largest purchasing demographics: Millennials and Gen Zs, the majority of whom emphasize the need for human interaction in care. No-hassle returns, customer service chats with real technicians and free extended warranties are also key priorities for younger generations.
“We are listening to what our customers want and we’re investing significantly in new innovations to provide next-generation care options, speed up response times and offer even more convenient access for product support,” said Nick Webert, Executive Director of Samsung Customer Care. “Introducing new partnerships and using AI-powered tools to further enhance the capabilities of our agents, allows for more efficient and effective experiences, extending our commitment to exceptional Care.”
