Samsung’s New VXT Release Introduces Enhanced Content and Screen Management Tools

Samsung Electronics has launched the new release of its award-winning Visual eXperience Transformation (VXT) platform, a cloud-native Content Management Solution (CMS) that combines content and remote B2B screen management in a single, intuitive and user-friendly system. VXT offers industry-leading security, being the first digital signage solution to receive ISO 27701 certification, as well as ISO 27001 certification.

The latest version of VXT incorporates valuable feedback from Samsung partners and end users, adding expanded compatibility, app enhancements to streamline operations management and a new hybrid cloud deployment option.

“VXT is a one-stop solution that helps scale and unlock the full potential of B2B displays,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “With our new release, we are addressing the growing demand for secure, flexible deployment options while enhancing content and screen management. These advancements enable businesses to create engaging experiences that captivate, inform and entertain their audiences across use cases.”

Expanded compatibility with the latest hardware and platforms

VXT is fully compatible with Samsung’s latest digital signage products, including Samsung Color E-Paper (EMDX model), which uses digital ink with full-color e-paper technology to offer an energy-efficient alternative to traditional paper-based promotional materials. Business users can manage E-Paper signage with features like image quality enhancement, remote battery level monitoring and security locking to prevent device tampering. Additionally, VXT provides over 200 templates and Pre-Integrated Repeatable Solutions (PIRS) apps created by Samsung and its partners to simplify custom content development.

Additional updates improve content creation and control of Samsung Hospitality TVs for hoteliers and healthcare providers. With the creative tools in VXT Canvas, users can generate QR codes for guests to connect and cast their mobile devices to Hospitality TVs. VXT Canvas now also offers templates specifically designed for hotel room service menu boards. Additionally, when integrated with a hotel’s property management system, VXT transforms Samsung Hospitality TVs into control panels, enabling effortless management of connected in-room IoT devices such as smart thermostats and lighting.

The new release introduces robust screen management for Android and Windows devices within an organization’s B2B display network. VXT users can now remotely adjust screen settings, including backlights and screen orientation, as well as security controls such as USB, WiFi and Bluetooth locks. Scheduling allows remote control of screen operations based on business hours or holidays to help with optimizing energy usage.

PIRS app enhancements enable new efficiencies

Introduced in 2024, PIRS are app-style content solutions within VXT designed to meet the needs of specific industries. These ready-to-use tools can be deployed instantly, requiring no coding knowledge or complicated software expertise. New integrations between PIRS apps and the Samsung SmartThings IoT platform enable dynamic automation, allowing screens to display content based on sensor triggers, such as emergency notifications when a fire alert is detected.

Among the notable new PIRS solutions is the Gen AI App that empowers users to create images via text in VXT Canvas. The generative AI-based image generator app will be free as part of the VXT CMS. Additionally, the latest Data Sync app makes it easier than ever to connect data sources within VXT without any coding. Users can design data-driven content directly in VXT Canvas, such as meeting information on signage outside of conference rooms in a corporate setting. Data Sync supports multiple data formats, including JSON, XML, CSV and Google Sheets.

For app developers, VXT streamlines the onboarding process by introducing step-by-step guidance and built-in functions at every stage from app development to release. Developers can more quickly gain global brand exposure with Samsung B2B customers and start generating new revenue through sales of their solutions in the VXT Marketplace.

VXT brings new deployment and support capabilities

Businesses can now deploy VXT with a hybrid cloud infrastructure. This allows users to enjoy the benefits of the cloud — such as remote content deployment and seamless software updates across all B2B displays — while maintaining the added security of storing data on their own servers. Hybrid cloud deployment is an ideal solution for organizations in industries with stringent security requirements, including large corporations, government agencies and educational institutions.

To enhance user support and deliver efficient customer service, the new release updates the VXT Assistant’s language learning model for more comprehensive responses to inquiries about the platform’s web manual, service details, plan-specific features and release notes. Users can chat with the assistant in multiple languages, including English, Spanish, French, German, Italian, Japanese, Swedish, Polish, Korean and Portuguese. The VXT Assistant is available for all pricing plans, including the S-, P- and X-Series.

Bundle and save

At the time of VXT’s new release, Samsung is offering a special bundle discount. Get $100 off an annual S-Series VXT subscription with the purchase of any QMC series display or $50 off with any BED-H display. A variety of pricing and plan options are available, allowing business owners to match their digital signage cost to their specific needs. For full pricing and plan information, please visit vxt.samsung.com/pricing.

To learn more about the latest updates in Samsung VXT, visit vxt.samsung.com/news/product-updates.