Display
Samsung Showcases the Future of Connected Retail Experiences at NRF 2024
From 4K in-store displays to AI-powered Digital Humans for captivating customers, Samsung bridges the online and brick-and-mortar world to power the next generation of retail stores
1/12/2024
Samsung Electronics America, Inc. is showcasing its innovative ecosystem of display technologies and partner solutions powering the next generation of retail stores at NRF 2024: Retail’s Big Show (Booth #3657). Attending retailers and system integrators will discover how Samsung combines cutting-edge displays, mobile, artificial intelligence (AI), social media, data and analytics to deliver dynamic digital content that captivates customers throughout the in-store journey.
Leveraging Samsung visual displays, leading retailers and restaurant businesses, such as Chevron, Good American, Hy-Vee RedMedia, White Castle and Buona Beef, are creating connected retail experiences and offering intuitive self-service options for their customers. Samsung displays work with cutting-edge technologies to support innovative retail business strategies—from AI-powered Digital Humans for personalized, interactive shopping to digital ads and first-party online data for engaging retail media networks.
At NRF, Samsung will announce a new pilot program with Chevron U.S.A. Inc. that combines the high visual impact of UHD Samsung Smart Signage Displays and a data-driven content strategy to captivate shoppers at Chevron ExtraMile convenience stores in San Diego, Millbrae, Calif. as well as Vancouver, Wa. Chevron uses Samsung’s MagicINFO™ digital signage software with partner solutions like Sprinklr, IBM® Weather and FastSensor to deliver engaging fresh content and determine the best areas in the store to place Samsung displays based on foot traffic.
NRF attendees can meet “Sam the Sommelier,” Chevron’s Digital Human designed by Samsung to assist customers in the wine area of the San Diego ExtraMile store. Sam the Sommelier provides customers with recommendations for wine pairings based on their food purchases and shares information about each bottle’s tasting notes—all through a natural conversation.
Samsung Solutions
The Samsung booth will feature dedicated sections for its full range of retail solutions:
AI and Digital Humans support the workforce and captivate customers
Today’s shoppers expect retailers to provide attentive and personalized service with every interaction. However, high-quality service requires well-trained store staff with expert knowledge of a brand and its products. With the U.S. Bureau of Labor Statistics reporting 543,000 unfulfilled retail job openings at the start of the 2023 holiday shopping season, retailers continue to struggle with industry-wide labor shortages that impact their ability to meet consumer expectations.
Futuristic self-service Digital Humans designed by Samsung
New generative and conversational AI advancements are emerging to help retailers fill the labor gap and deliver exceptional customer experiences. During NRF, Samsung will present its generative AI-powered Digital Humans, hyper-realistic virtual beings developed by Samsung’s AI research lab. Retailers can deploy Digital Humans through Samsung tablets, kiosks or interactive displays to intelligently engage, make recommendations and complete transactions for consumers via voice and live chat.
Voice-enabled drive-thru ordering activated by SoundHound
Attendees can try voice AI-enabled dynamic drive-thru menu boards by Samsung and SoundHound AI. SoundHound combines Dynamic Interaction—its groundbreaking voice AI-enabled drive-thru ordering interface—with MagicINFO to deliver an exceptional customer ordering experience to over 100 White Castle drive-thru lanes, along with real-time insights to restaurant operators. Dynamic Interaction eliminates friction wherever deployed, allowing users to speak naturally and businesses to process orders in under a minute.
“AI offers a two-fold solution for retailers and restaurant businesses,” said David Phelps, Head of the Display Division, Samsung Electronics America. “Digital Humans and Conversational AI can fill in labor gaps, alleviating employees to prioritize their responsibilities in operations and service excellence. Customers enjoy a more personalized, interactive experience. As AI-powered interactions become more prevalent, businesses will need best-in-class self-service and display interactive technology to meet consumer expectations and stand out in a new age of retailing.”
“Modern restaurant operators are under a lot of pressure when it comes to driving demand, processing orders and delivering a drive-thru experience that meets the ever-rising expectations of consumers,” said Mike Lauricella, Head of Channel Partnerships at SoundHound AI. “In that context, this technology is a real game-changer. It can be deployed across channels and uses advanced voice AI to drive consistent, efficient ordering that delights customers and keeps them coming back for more.”
Samsung Ads & VXT CMS unlock the value of retail media networks
As more retailers have embraced digital signage, strategically placed in-store displays have become an impactful way to engage customers with product information and promotional offers closer to the buying decision point. The resulting retail media networks open new possibilities for retailers to connect with their customers and generate additional revenue through third-party advertising.
Samsung is a unique total solutions provider for building and managing a successful retail media network. In addition to offering industry-leading displays, Samsung’s advertising division, Samsung Ads, enables marketers to create custom campaigns to reach shoppers where they are—from Connected TV (CTV) in the home, to Digital Out-of-Home (DOOH) solutions to connect with shoppers at the store. Retailers can leverage Samsung Ads with the cloud-native VXT Content Management System (CMS) to remotely control the content across their display ecosystem. The two platforms empower strategic decisions for the optimal mix of content and advertising to attract and convert shoppers.
Samsung Partners
Samsung boasts a diverse portfolio of software partners that leverage first-party data to activate digital content in the physical store.
Sprinklr visualizes real-time social media data & content for Samsung digital displays
Sprinklr’s Unified-CXM platform is available as an integrated application for Samsung Smart Signage and Hospitality Displays. With Sprinklr, Samsung can visualize real-time social media data directly via its commercial display products. Retailers can instantly update information remotely. Samsung customers use Sprinklr to highlight social listening data, such as reviews and online polls about products, and showcase the results across in-store displays to increase customer engagement and sales. Additionally, Samsung is an official reseller of Sprinklr.
Flowcode QR codes turn in-store engagements into omnichannel marketing opportunities
Flowcode generates branded QR codes that transform in-store engagement into first-party marketing data. Flowcode QR codes on retail digital signage encourage consumers to engage with a brand’s digital channels. Retailers, such as Erewhon Market in Los Angeles, use Flowcode QR codes to seamlessly connect their in-store activations and online touchpoints to support an omnichannel strategy that drives more conversions.