Samsung Electronics America, the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row.1

According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry, having held the #1 position since 2014.

This continued success is driven by the immersive sound experiences buyers have come to expect from Samsung soundbars, as well as their seamless integration with Samsung TVs.

The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that synchronizes the audio experience between Samsung soundbars and Samsung TVs, along with AI-powered audio optimization features that deliver a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, our sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung will continue to push the boundaries of audio innovation in 2025. This year’s lineup introduces several new and enhanced AI features, improved connectivity and refined audio processing to take home theater audio to new heights.

“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

For more information on Samsung soundbars, please visit: https://www.samsung.com/us/televisions-home-theater/home-theater/sound-bars/.

Vision AI
1Source: © 2025 Futuresource Consulting, Worldwide Soundbar Market Share by manufacturer. Annual units and value basis.