Corporate
Tech Up for Women & IFA Berlin Panel: Samsung & Google on Advancing Innovation
5/25/2021
IFA Berlin, a leading global trade show for consumer and home electronics, and Tech Up For Women, a group created for the advancement of women in technology, have joined forces to host a live event series. The “International Tech Up Talks” series provides a platform for high-profile female leaders in the tech industry to reflect on their careers, offer advice, and inspire the next generation of female innovators. To kick off the series, they convened Samsung Electronics America’s Senior Vice President of Corporate Marketing & Communications, Michelle Crossan-Matos, and Google’s Managing Director of Apps, Imma Calvo, to discuss strategies for advancing innovation.
Moderated by cofinitive’s Faye Holland, Michelle and Imma delved into what innovation means to them. While most organizations understand the importance of innovation, the pandemic significantly accelerated the pace at which brands were bringing new ideas to market to help consumers both survive and thrive during this period. Recently, consumer confidence has rebounded sharply in the U.S. and with that renewed sense optimism, the approach to innovation has shifted from crisis-mode to lasting, meaningful change.